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Digital Transformation of ATFC
When I arrived at Aberystewyth Town Football Club in October 2024, ATFC’s digital presence was due for a major upgrade. We needed a...

Damian Burgess
Sep 212 min read


ATFC Branding & Kit Design
A strong brand identity is crucial for any club that wants to stand out. At Aberystwyth Town, I spearheaded a comprehensive branding...

Damian Burgess
Sep 212 min read


ATFC Awards & Publicity
Great work gets noticed. The innovative initiatives and improvements at Aberystwyth Town FC didn’t just win over fans and sponsors, they...

Damian Burgess
Sep 212 min read


Matchday Experience Enhancements
For football fans, the magic of the club is most alive on matchday. We dedicated significant effort to enhancing the matchday experience ...

Damian Burgess
Sep 212 min read


Football Kit Design for ATFC
Ever since I was a kid, I have loved football, watching it, playing it, and since mid 2024 I was part of it with my work as Commercial...

Damian Burgess
Sep 217 min read


Social Media Shake-Ups and Marketing Evolutions
By February 2024 , the digital marketing rhythm set in January was in full swing. This month delivered a string of social media feature...

Damian Burgess
Feb 13, 20249 min read


New Year, New Digital Marketing Trends
The dawn of 2024 brought a burst of digital marketing energy as businesses set resolutions to capitalize on emerging trends. January 2024...

Damian Burgess
Jan 12, 202410 min read


Holiday Marketing Magic & Tech Trends to Watch
In December 2023 , digital marketing was a mix of festive cheer and forward-looking innovation. Social media platforms rolled out...

Damian Burgess
Dec 13, 20237 min read


AI Enhancements and Social Shifts
As we hit mid-2023, June delivered an energizing mix of AI enhancements, social media shifts, and a few cautionary tales . It was a month...

Damian Burgess
Jun 8, 20235 min read


AI Experiments and Algorithm Tweaks
As spring 2023 unfolded, April showered us with new developments in AI and search , stirring both excitement and debate across the...

Damian Burgess
Apr 20, 20235 min read


Engagement and Performance Take the Lead
March marched in with a focus on deepening engagement and squeezing more performance out of digital platforms. Social media trends this...

Damian Burgess
Mar 10, 20234 min read


The Rise of AI and Refocus on Engagement
February brought a wave of innovation that had everyone in marketing buzzing – especially with big tech’s moves in AI. This month, it...

Damian Burgess
Feb 9, 20234 min read


Top 5 tips for keeping your marketing strategy future proof
Keep your marketing effective with these need to know tips.

Damian Burgess
Mar 15, 20202 min read


Content is still the Marketing King
After meeting with some small business owners recently in Cardiff and Aberystwyth discussing their digital marketing activities we wanted...

Damian Burgess
Jan 9, 20171 min read


New Year, Same Us
So you’ve seen the name Red Squirrel Marketing. You may have read our article in the Aberystwyth Ego about us helping local businesses...

Damian Burgess
Jan 7, 20172 min read


To edit or not to edit?
Are you using twitter for business? Or personal use for that matter, have you ever had to delete a tweet that you made a grammatical...

Damian Burgess
Jan 7, 20171 min read


Can you hear that video?
Do you use Facebook video on your page? Does it rely on sound? Most of the time we are viewing videos with no sound, perfect when you’re...

Damian Burgess
Jan 6, 20171 min read


Snapchat/Instagram - What's the difference in 2017?
That is the question.. We have met countless businesses in Aberystwyth and Cardiff recently talking about social media marketing and our...

Damian Burgess
Jan 2, 20171 min read


Marketing your business in 2017
2016 is nearly over, how quick did that go? Over the last 3 weeks we have met with over 20 new businesses in Cardiff, Newport, Swansea...

Damian Burgess
Dec 30, 20161 min read


Marketing from Cardiff to Aberystwyth
Current. Fresh. Bold. Marketing. That’s feedback we’ve had since working with businesses in Aberystwyth. Who’s behind the Red Squirrel...

Damian Burgess
Dec 24, 20163 min read
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