Brands and businesses always go through faces or rebrands and changes to the way they look all the time without many people noticing, but when it happens to a sports team and especially a national sports team, everyone has something to say. We are a passionate bunch here in Wales and we love our sports teams, we back them through thick and thin and come out in our droves to support the men and women who wear the Three Feathers or Welsh Dragon on their chest. But this week the

If you're using social media for your business and expect sales to just happen because you tell people to buy.. then you probably need to stop wasting your time and money. The worst way to sell online, especially on social media is to sell. Sounds stupid but selling doesn't have to be hard, don't make it hard for yourself by boosting a shitty facebook post on your page that just says "We sell product X, buy it today" At least give people a chance to see the product and what t

So what is it? A brand or branding could be a mark on a cow to identify one farmers animal from another farmers, it can be what makes one product, though the exact same, different to another product like Coca-Cola and Pepsi. But a brand is more than a name right? It's more than a set of colours to be used on every piece of marketing material. Who decided what a brand is, the business behind the brand or the consumers of the brand? So if a brand is decided by the consumer then

Branding a sports team is a pretty epic project to work on, as we're surrounded by sports teams and brands day in day out to work on a project to create a brand identity and marketing; I couldn't turn it down. Luckily enough it's a sport I'm passionate about too, as a professional squash coach during and after University, most hours every day were spend either on a squash court or just off it planning activities on it. Understanding not just the sport but how the sport sells

The iconic Royal Pier in Aberystwyth will be known to everyone who has visited the seaside town, built in 1865 it is Wales' oldest Pier and was one of 14 designed by Eugenius Birch. After some restoration in 1896 it was re opened by the Prince of Wales and renamed the Royal Pier. It has had a number of uses over the years and has always been a popular attraction to the town, it is still popular today and boasts a nightclub, pub, restaurant and arcades room as well as hosting

The UEFA Champions League may look slightly different next season, but only slightly after a small but effective tweak to the logo, typeface and design elements. According to UEFA, the branding has been designed to be more flexible, while building on established elements such as the anthem, the stadium and the trophy, with the connected stars from the 'starball' in the competition’s logo at the centrepiece. Guy-Laurent Epstein, marketing director of Uefa events, said: "The Ue

You may know them as Bristol Rugby, or maybe Bristol Shoguns as they were known in the early 2000's, but now you'll know them as the Bristol Bears.. until they go back to Bristol Rugby maybe? (we like the new look btw and hats off to the team behind the rebrand) Most rebrands these days come with fan uproar, a slight tweak in some logos go unnoticed but when Leeds made the error of trying to change their badge to the hug disappointment of the fans you would think other sports

Since the start of 2018 we have received no less than 20 enquires regarding creating a logo or a brand for a business, some have been brand new businesses and others need to freshen up their current look. The first, and sometimes most important question we get asked is "how much will a basic design cost?" A fair enough question and as we do work with a number of small to medium size businesses who's budget isn't endless and saving money where possible is key. The honest answe

Over the weekend our client Squash Wales held it's annual National Championships, attracting the best squash players from around Wales to compete to be the 2018 National Champion. Over the last few months we have been working with Squash Wales to develop their social media presence, update and freshen their branding and logo as well as create their new website that's due to go live in May. The championships on the weekend gave Squash Wales a chance to showcase their talent to

Storytelling is central to the way we communicate as humans. Think about the visual storytelling that existed in ancient Egyptian hieroglyphics that communicated complex narratives in simple illustrations. Fast forward a few thousand years and we’re now using emojis as another way of communicating. Since childhood we’ve been been used to the power of storytelling. Think about your favourite stories. Today, storytelling helps brands connect with people. It’s a great way of usi

We work with clients all over Wales, Cardiff, Aberystwyth, Swansea, Caerphilly and Wrexham.. and with all the branding and logo design projects we have colour is a big word! It's also a big decision, we never force that decision on our clients, we ask them for their likes and sometimes more importantly what colours they do not like. We see logos every day, every minute logos are in our face, and the colour of these logos make us feel different emotions. The use of colour can

Do you have a business event coming up? Why not brand it? Good event branding leads to better recognition of your event and a better exposure long term. Why not stand out with an event logo, a facebook event page, your own hashtag or even snap chat filter. All of these can follow your event branding that is printed and distributed. Here is some work Red Squirrel Marketing completed for Menter Iaith for their Dewi Sant Celebrations. #branding #facebookevents #eventbranding

Today I met with Boma at the Welsh ICE Campus in Caerphilly to talk all things branding! We spoke about branding you as a small business to try and stand out from the crowd and give a maybe more professional look to yourself rather than just your name. I won't talk too much about it as Boma will be publishing the blog and uploading the video interview to go with the article on their website www.bomacamp.com What is Boma?? "There are talented people across the UK who dream abo

Writing a blog? Writing a blog for your business? It's great when you start but it's also work, it can be really hard work but that doesn't mean you shouldn't do it! We help businesses in Cardiff, Aberystwyth and beyond with their copywriting but we encourage that they dip their toe in first. Give it a go, you're an expert in your field so write about it. We didn't say it was going to be easy, you have to put the work in to create a blog, then you have to stand out from all t

Lean and Clean are a brand new healthy eating take away and delivery service in Caerphilly, with its owners already running a gym in the area the focus of the business was to promote healthy eating. The need Stephen and his wife Danielle wanted to create new branding that carried the already recognizable logo from their gym, Mean Muscle Gymnasium but also represent this new venture. This project was a fast paced one as the store was opening on Monday morning and the branding

New logo's for businesses and brands are coming thick and fast this year... We have enjoyed seeing fresh new looks, but are we running out of ideas? Trends are now flashing by our eyes thick and fast, a popular trend at the moment is flat design and the new logitech is just that. Over the last few years Logitech has been working hard to reinvigorate itself and its products, and now they've got a logo design and brand identity to match. Created by DesignStudio, Logitech's vibr

The new football season is underway, football, football, football all over your TV screens, if you're like us and love the Premier league season will have noticed the new branding by the Premier League. Do you like it? The lion has been an iconic part of the Premier League identity for decades, but from season 2016/17 onwards the world's biggest soccer league will be sporting this vibrant new branding created by DesignStudio and Robin Brand Consultants. "Our aim was to create

Google are always quick with their Google Doodles, from holidays to events Google gives us a flavour of the day as soon as we reach the homepage; I'm sure most of you see the google homepage at least once every day. One of today's Doodles shows a cockerel, in the red, white and blue of the French flag, heralding the start of the tournament with a cockadoodledoo. It's to signify the start of the European Football Championships in France, with three British teams in the running

We've all seen a business or brand and thought, they’ve done their home work and nailed their marketing. For some it’s a stroke of luck but for most it takes good planning and fine-tuning of some ideas. (as design and marketing buffs we love a good bit of branding) When you or I love a brand we connect with it on an emotional level, it makes us feel something and we want to be part of it; a bit deep I know but think of your favourite brand and it gives you a rush. One brand t

Do you want to know how to use Twitter Video to your advantage? Video is a great way to tell a story and grow your twitter following. Twitter video is pretty straightforward. You either record a new video from your smartphone or if you have an iPhone, upload a video you’ve already taken. Open the Twitter app, start a new tweet and touch the picture icon. Next, touch the camera icon and switch your camera to video.You have 30 seconds to capture your video. Finally come up with