Do you want to know how to use Twitter Video to your advantage? Video is a great way to tell a story and grow your twitter following. Twitter video is pretty straightforward. You either record a new video from your smartphone or if you have an iPhone, upload a video you’ve already taken. Open the Twitter app, start a new tweet and touch the picture icon. Next, touch the camera icon and switch your camera to video.You have 30 seconds to capture your video. Finally come up with

Branding – it’s much more than just a logo. A brand identity is what represents your company visually. Think about it when you see those lip licking adverts from M&S you know it’s them way before you’ve seen their logo…this is their advertising in support of their brand. It’s recognizable as them. A brand identity can be in the name, logo, styling, fonts, colours, images and icons – it’s what distinguishes you from competitors. Creating a strong brand takes time, serious thou

Search Engine Optimisation is the process of increasing your websites visibility across a number of chosen keywords for your business across the most commonly used search engines. For example if you sell flowers or plants and you think the keywords interior or exterior plants are what people will type in a search engine…wrong it’s likely that people more frequently type in indoor or outdoor plants and getting this wrong can have huge impacts on where your website shows up on

Firstly, forget your gateway or door-way pages on your website. Google has released its latest algorithm changes which are focused on screening out low quality websites. What qualifies as a low quality website? What will happen if you fail to do anything? Let’s take a look. What does the Google Panda update mean to small businesses? The Google Panda update means that you should not let your website be put in the hands of somebody who has not got the knowledge of this algorith

Are you reading this on a mobile? What if I told you 8/10 people are reading this on a mobile? Is your website or business ready? You may think I'm being dramatic but its true, it’s a huge wake up call for any developers and website owners who haven’t been proactive enough to update their sites to be mobile responsive. Google rolled out changes in 2015 to it’s algorithms that expanded its use of ‘mobile-friendliness’ as a ranking factor. This means that a lot of websites out