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RED SQUIRREL MARKETING

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Instagram scheduling from Facebook
Damian Burgess
  • Aug 2, 2019
  • 1 min

Instagram scheduling from Facebook

REJOICE!!!! You can finally schedule and mange your connected Instagram accounts from the new and updated Facebook Creator Studio. Any Instagram account that is connected a facebook account / page can access this, allowing you to schedule post to your feed and IGTV. It looks like you may also be able to schedule story posts in the near future with this feature opening doors for so many social media managers and businesses. Over the last 6 months Instagram has slowly allowed v
Instagram Creator Account: What's the deal
Damian Burgess
  • Jun 27, 2019
  • 1 min

Instagram Creator Account: What's the deal

You know we love Instagram here at Red Squirrel Marketing, posts, stories, DMs we use it all to market our business and that of our clients. All our clients business accounts are set to a business account for the benefits of its insights... but now there's a new kid on the block... Creator!! Should you switch from a Personal or Business Account to a Creator one? What are the perks of being a creator? To begin with, you need to have at least 10,000 followers and your account h
A cracking idea worth millions
Damian Burgess
  • Feb 3, 2019
  • 1 min

A cracking idea worth millions

The World Record Egg on 4th January made its first post on Instagram, urging users to push its likes past the then-record holder, Kylie Jenner, for her baby-announcement post from nearly a year earlier. On Jan. 13, the anonymous egg broke Instagram’s record for likes, and at this writing has nearly 52 million. These types of stunts happen all the time, mock up accounts come and go all the time but this time it seems to have worked. The lucky / genius person behind the account
Instagram stories with new quiz feature
Damian Burgess
  • Feb 1, 2019
  • 1 min

Instagram stories with new quiz feature

Instagram stories just keeps growing and growing, more people, more brands and updates are coming every week. One of the latest new features that looks set to hit our screens in the quiz feature. This new variation of the quiz sticker was spotted by code hacker Jane Manchun Wong - an initial version of the Stories quiz sticker was highlighted by WABetaInfo in September last year. Brands can use this new feature to once more boost engagement directly in their story, not just b
2019 is the year of the story
Damian Burgess
  • Jan 19, 2019
  • 2 min

2019 is the year of the story

Instagram and Facebook stories are now common place, over 450 million daily users are on Instagram stories and that number is rising every day. From everyday users to brands and business it is becoming the norm to post directly to your story first. Some of our clients are using less and less posts direct to their Instagram feed and concentrating all their efforts to the story, yes these stories will disappear in 24 hours but with a consistent approach your audience will becom
Elevate your brand with stickers
Damian Burgess
  • Dec 6, 2018
  • 1 min

Elevate your brand with stickers

Using Instagram for your business marketing? Then you are most likely using Instagram stories, have you noticed you can use GIFs too? Ever fancied having your own branded GIFs? These moving images you see are called stickers and are available to use on Instagram and snapchat, to make your own you'll need to create a GIPHY brand account and become verified. Once you are verified you will be able to upload the stickers and use them in your stories, not only that your customers
We're quite excited about Mish Guru
Damian Burgess
  • Nov 3, 2018
  • 1 min

We're quite excited about Mish Guru

There's some new software on the horizon that could help all marketing managers and brands with their snapchat and Instagram story telling. We love how using stories on social media has transformed how people and brands tell their own unique story, ephemeral posts that last up to 24 hours in a raw and portrait style, on Instagram especially stories have overtaken wall posts and freed updates! Let us introduce you to Fish Guru... The site says "Ephemeral storytelling channels
Millions of views of your brand
Damian Burgess
  • Oct 22, 2018
  • 1 min

Millions of views of your brand

Having eyeballs on your brand is hard work, printed ads, digital signage, online ads and social media saturation... we try everything we can to get our brands seen and make them stand out! Now how do you get millions of eyeballs on your brand? Well you could spend a small fortune on social ads, you could maybe make a viral video? Or you make yourself some GIPHY stickers, we spoke about these at the start of the month and we have some impressive stats for you. Yes those stats
The story of standing out on Insta
Damian Burgess
  • Oct 3, 2018
  • 1 min

The story of standing out on Insta

Standing out from everyone else on Instagram is pretty tough, nearly impossible from a small business perspective, unless you have big budgets for advertising and you're using Instagram influencers; you're going to struggle! But, don't give up before you start, get on there and set up your profile. Make it on brand, create it as a business account as this allows you to see insights and have call to actions on your profile. Now think of a theme you want to run throughout your
How do you market a gym?
Damian Burgess
  • May 24, 2018
  • 3 min

How do you market a gym?

Last week I met with Dan from UFIT in Cardiff, Dan is a flexible dieting coach and vlogger who has created some great content for his own social media channels and website as well as for Ufit. I spoke to Dan about the marketing side of things at Ufit, managing it in-house and what it is that works for them at the biggest gym in Cardiff to get new faces through the doors. There are quite a few gyms in Cardiff, what’s your biggest marketing channel that you use here at UFIT? So
Follow a #hashtag?
Damian Burgess
  • Nov 23, 2017
  • 1 min

Follow a #hashtag?

We love Instagram, we love finding new things via hashtag searching and promoting our posts using hashtags.. well now Instagram is testing a new feature that allows users to follow hashtags, could this be the discovery tool we have all been waiting for? When Instagram moved from a chronological feed to an algorithm-driven timeline, people first reacted badly, as everyone does when a social network makes a change. But today, we have to admit that our feeds have become much mor
Some Summer Social Media Updates
Damian Burgess
  • Aug 16, 2017
  • 2 min

Some Summer Social Media Updates

Nothing much changes more in marketing than social media, mainly the updates and opportunities they offer as they look to improve their service to the end user and business user. We manage a number of social media accounts for a variety of businesses in Cardiff, Aberystwyth, Swansea and London and we see the changes happened on a daily basis. Some of you would have noticed that some of the social media channels are merging in to one with the introduction of the "story feature
A week of social media changes
Damian Burgess
  • Jun 15, 2017
  • 2 min

A week of social media changes

Marketing changes all the time, we discuss this with our clients in Cardiff and Aberystwyth all the time; nothing changes much quicker than Social Media. This week along there have been updates and changes to Facebook, Twitter, Instagram, Snapchat and YouTube as well as announcements for iOS 11 coming in September. FACEBOOK Facebook has finally added a dedicated GIF button to comments. All users on Facebook can now use the new GIF comment button that the platform started test
Snapchat/Instagram - What's the difference in 2017?
Damian Burgess
  • Jan 2, 2017
  • 1 min

Snapchat/Instagram - What's the difference in 2017?

That is the question.. We have met countless businesses in Aberystwyth and Cardiff recently talking about social media marketing and our social media management service and been asked one big question by most. Should I be on Instagram and Snapchat? The follow up question is normally... "But which one? What's the difference?" Instagram has copied Snapchat with so many features in 2016, it’s an obvious ploy to poach the Snapchat users. In 2017, apart from some small differences

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