Insurance Centre Wales (ICW) is a relatively young Commercial Insurance brokerage based in Aberystwyth, West Wales. ICW in Aberystwyth offer specialist advice for certain niche industries throughout Wales and bordering counties as well as offering a competitive friendly local service to general businesses in the Mid Wales and Aberystwyth area.
The need
Aberystwyth based ICW came to us in 2016 with the challenge of promoting their relatively new brand in Wales and bordering counties. ICW needed a way of differentiating themselves from their competition in a slick and professional way.
Our help
In order to meet ICWs goals, we started with some branding and advert design to create a bespoke look and feel for their business. This then allowed them to start promoting themselves in a professional way in both local and regional media.
With such a good response from this initial promotional activity further sub branding of their business was created for their niche services - ICW Countryside.
We have vast experience of marketing in the agricultural sector from dairy to arable. This put our partnership in good stead in understanding ICWs target market and associated media to help promote their business. A marketing campaign was created including graphic design, email marketing and social media management.