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  • Writer's pictureDamian Burgess

Follow a #hashtag?

We love Instagram, we love finding new things via hashtag searching and promoting our posts using hashtags.. well now Instagram is testing a new feature that allows users to follow hashtags, could this be the discovery tool we have all been waiting for?

When Instagram moved from a chronological feed to an algorithm-driven timeline, people first reacted badly, as everyone does when a social network makes a change. But today, we have to admit that our feeds have become much more interesting and engaging. For one, the change has helped us discover new content. And this new feature is about to really boost discovery.

Following hashtags could be what was missing on Instagram. If you are into a niche topic, or just love being able to see all the latest #marketing or #webdesign posts, then this is definitely the feature you have been waiting for.

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