INSURANCE CENTRE WALES
Social Media Management.
Insurance Centre Wales (ICW) is a relatively young Commercial Insurance brokerage based in Aberystwyth, West Wales. ICW in Aberystwyth offer specialist advice for certain niche industries throughout Wales and bordering counties as well as offering a competitive friendly local service to general businesses in the Mid Wales and Aberystwyth area.
Aberystwyth based ICW came to us in 2016 with the challenge of promoting their relatively new brand in Wales and bordering counties. ICW needed a way of differentiating themselves from their competition in a slick and professional way.
In order to meet ICWs goals, we started with some branding and advert design to create a bespoke look and feel for their business. This then allowed them to start promoting themselves in a professional way in both local and regional media.
With such a good response from this initial promotional activity further sub branding of their business was created for their niche services - ICW Countryside.
We have vast experience of marketing in the agricultural sector from dairy to arable. This put our partnership in good stead in understanding ICWs target market and associated media to help promote their business. A marketing campaign was created including graphic design, email marketing and social media management.
A clear brand design, a timely promotion calendar, integrated marketing and trackable sales results.
The results of this marketing activity were quick off the mark with immediate sales enquiries, increased engagement and reach to new potential customers in particular the Aberystwyth and West Wales area.
Here’s what ICW had to say
“We wanted to strike a working partnership with a marketing agency from an early stage so that we got consistency in the branding and also capitalized on new and innovative ideas which Red Squirrel Marketing seemed to have a very good understanding of”
“Red Squirrel Marketing delivered on what was discussed! Gave options to choose from along the way and were more than happy to tinker with the ideas until we were completely satisfied. Not a 9-5 approach, which suited our way of working. They introduced us to new marketing techniques which worked for our target markets”
“We can honestly say that each campaign has paid for itself in new business generation, but more importantly it has given us a strong brand which we can look to promote using the material which has been produced for several advertising platforms (including in welsh)”
“We found Red Squirrel Marketing to have a friendly and very professional approach to marketing. As a customer we had a vision of how we would like to appear, but they made that happen. They keep things simple with regards to terminology and aren’t happy until we are happy. We look forward to working with them in the future”
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