The new football season is underway, football, football, football all over your TV screens, if you're like us and love the Premier league season will have noticed the new branding by the Premier League. Do you like it?
The lion has been an iconic part of the Premier League identity for decades, but from season 2016/17 onwards the world's biggest soccer league will be sporting this vibrant new branding created by DesignStudio and Robin Brand Consultants.
"Our aim was to create an identity that acknowledges everyone who plays a part in one of the most exciting leagues in the world," says DesignStudio Founder and CEO Paul Stafford.
"And with a fresh, new take on the iconic Lion, we've created an identity that’s purpose-built for the demands of the modern world. While staying true to the Premier League’s history and heritage," he adds.
The redesign has already gone done well, with top sports stars showering the branding with praise.
But it has also come under some fire as the design is a complete shift from the old branding we expected a small backlash, but it's new and clean and we think it's a hit!