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£150 logo to now.
My marketing thoughts, my marketing projects and anything in between. Since that £150 logo project to now, my journey in marketing, always learning. 20 years and counting in marketing working with small, medium and large businesses. Get in touch today - info@nutsaboutmarketing.com
People Can Spot AI Slop. That’s Actually a Good Thing
I saw a brilliant little example of the AI debate playing out locally this week. Llandeilo Service Station posted four potential new logos and asked people which one they preferred. The problem was that the designs had clearly been generated using AI, and the comments section spotted it almost immediately. People called them “AI slop”, questioned why a local designer had not been used and, perhaps most importantly, recognised that the designs did not really represent the busi
Damian Burgess
6 days ago2 min read
If Your AI Advert Looks Like Everyone Else’s, What’s the Point?
There is a particular type of social media graphic that I am starting to recognise before I have even read it. It has too much text, an odd mixture of fonts, a slightly over-designed background, colours that do not quite belong to the business and a layout that somehow feels familiar even though I have never seen the advert before. Then I look a little closer and realise why. It is another AI-generated social media poster. The strange thing is that the businesses using these
Damian Burgess
Aug 69 min read
The AI Opportunity for Tourism: From Brochures to Intelligent Destinations
How artificial intelligence could change the way visitors discover, plan and experience rural destinations. For many years, tourism websites have worked like digital brochures. They show places to visit, list accommodation, publish a few itineraries, promote events and host attractive photography. That model still has value, but it is starting to look limited. Visitors now expect faster answers, more personal recommendations and simpler planning. They do not always want to cl
Damian Burgess
Apr 294 min read
Stop Using AI Just to Save Time. Use It to Find Growth
Most of the business conversation about artificial intelligence starts with productivity. AI can write an email faster, summarise a report, generate a presentation, create social posts, analyse a spreadsheet and turn a meeting transcript into a set of actions within seconds. Those capabilities are genuinely useful, and businesses would be foolish to ignore opportunities to remove repetitive work. However, I increasingly think efficiency may be one of the least interesting thi
Damian Burgess
Apr 176 min read
People Can Spot AI Slop. That’s Actually a Good Thing
I saw a brilliant little example of the AI debate playing out locally this week. Llandeilo Service Station posted four potential new logos and asked people which one they preferred. The problem was that the designs had clearly been generated using AI, and the comments section spotted it almost immediately. People called them “AI slop”, questioned why a local designer had not been used and, perhaps most importantly, recognised that the designs did not really represent the busi
Damian Burgess
6 days ago2 min read
What the Eiffel Tower Can Teach Us About Branding
Think of Paris and there is a good chance you picture the Eiffel Tower. Think of London and Big Ben might appear in your mind, while Sydney can immediately bring up the distinctive sails of the Sydney Opera House. You do not need to see the name of the city alongside them because the image itself is enough to trigger the association. These landmarks are not distinctive brand assets in the traditional marketing sense, but they behave remarkably like them. They have become powe
Damian Burgess
Aug 134 min read
If Your AI Advert Looks Like Everyone Else’s, What’s the Point?
There is a particular type of social media graphic that I am starting to recognise before I have even read it. It has too much text, an odd mixture of fonts, a slightly over-designed background, colours that do not quite belong to the business and a layout that somehow feels familiar even though I have never seen the advert before. Then I look a little closer and realise why. It is another AI-generated social media poster. The strange thing is that the businesses using these
Damian Burgess
Aug 69 min read
Consistency Is More Powerful Than Marketers Think
Marketing people naturally enjoy new things. A new campaign gives us something different to create, a new visual identity is exciting to design and a new strapline gives everyone something fresh to discuss. There are absolutely times when brands need to evolve, but I think the industry can sometimes underestimate how valuable consistency is precisely because marketers become bored with their own work much faster than customers do. Someone working inside an organisation might
Damian Burgess
Aug 12 min read
When Marketing Targets Become Detached From Marketing Reality
One of the easiest mistakes a business can make is to confuse an ambitious target with a marketing strategy. Targets are useful because they create focus and accountability, but they become dangerous when they are detached from historical performance, available resources, market conditions and the mechanics required to achieve them. I once worked within a marketing team where success was heavily judged by the number of marketing-qualified leads generated. There was nothing un
Damian Burgess
Jul 214 min read
Destination Marketing Is Not Just Making Instagram Look Better
Why rural destinations need to think beyond social media, and start treating tourism marketing as economic development. There is a common misunderstanding about destination marketing. People often reduce it to social media. Post more reels. Make the Instagram grid look cleaner. Use better photography. Capture sunsets, food, coast, mountains, families and local businesses, then call it a strategy. Social media matters, of course. A destination that looks inactive online is mak
Damian Burgess
Jul 136 min read
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