My marketing thoughts, my marketing projects and anything in between. Since that £150 logo project to now, my journey in marketing, always learning. 20 years and counting in marketing working with small, medium and large businesses. Get in touch today - info@nutsaboutmarketing.com

The final advert can complete a sale without being responsible for everything that made the customer likely to buy. Marketing attribution often rewards the last visible touchpoint while ignoring the load of memory, experience and familiarity already sitting underneath it. The last interaction gets the applause A customer decides they need running shoes, searches online, clicks a paid advert for a familiar sports brand and buys twenty minutes later. The analytics platform reco

Most of the people who might buy from you are not shopping today. Marketing has to convert the demand that exists now while also improving the chances that future buyers know, remember and consider the brand when their moment eventually arrives. Current buyers are unusually visible People who are in market search, click, visit product pages, compare prices and fill in forms. Their behaviour creates useful signals that platforms and sales teams can observe. Because those signa

I saw a brilliant little example of the AI debate playing out locally this week. Llandeilo Service Station posted four potential new logos and asked people which one they preferred. The problem was that the designs had clearly been generated using AI, and the comments section spotted it almost immediately. People called them “AI slop”, questioned why a local designer had not been used and, perhaps most importantly, recognised that the designs did not really represent the busi

You may spend forty hours a week thinking about your organisation. A customer may give it forty seconds, and that difference explains a surprising amount of bad marketing and frustrating customer experience. Customers see a simplified business Inside an organisation, everything has detail. There are teams, product families, systems, acronyms, governance rules and historical reasons why two nearly identical services work differently. Customers do not arrive wanting to understa

There is a strange problem in marketing. Much of the theory we learn is built from some of the biggest and most successful brands in the world, yet the overwhelming majority of marketers do not work for businesses like Coca-Cola, Nike, Unilever or McDonald's. They work for smaller companies, regional organisations, owner-managed businesses, charities, universities, sports organisations and SMEs where budgets are limited, teams are small and every pound spent has to work incre

Marketers love rebrands. There is something enormously satisfying about unveiling a new logo, typography, colour palette, photography style and strapline, particularly when everything is presented beautifully in a launch deck explaining how each design element represents confidence, optimism, humanity and forward momentum. The organisation sees a dramatic transformation, employees receive new templates and the LinkedIn announcement collects congratulations from other people w

One of the things that frustrates me most about marketing (i think it pisses me off more because it's my job) is how often it gets reduced to social media. (oh aks Damian he's into marketing and soicla media stuff, rolls eyes) A business says it needs to do more marketing, and within minutes the conversation becomes about posting more regularly on Instagram, making a Reel, designing a graphic or finding something to put on Facebook. Those things can all be useful, but none of