My marketing thoughts, my marketing projects and anything in between. Since that £150 logo project to now, my journey in marketing, always learning. 20 years and counting in marketing working with small, medium and large businesses. Get in touch today - info@nutsaboutmarketing.com

Artificial intelligence inevitably featured heavily at Social Media Conference Cymru, but the most interesting discussion was not about which tool could generate the best image or video. The bigger question was what happens to creative value when the cost of producing content falls dramatically. That is where Dr Alex Connock’s session became particularly interesting. His argument was that generative AI is making competent content incredibly cheap, fast and scalable. Text, ima

The final advert can complete a sale without being responsible for everything that made the customer likely to buy. Marketing attribution often rewards the last visible touchpoint while ignoring the load of memory, experience and familiarity already sitting underneath it. The last interaction gets the applause A customer decides they need running shoes, searches online, clicks a paid advert for a familiar sports brand and buys twenty minutes later. The analytics platform reco

Most of the people who might buy from you are not shopping today. Marketing has to convert the demand that exists now while also improving the chances that future buyers know, remember and consider the brand when their moment eventually arrives. Current buyers are unusually visible People who are in market search, click, visit product pages, compare prices and fill in forms. Their behaviour creates useful signals that platforms and sales teams can observe. Because those signa

A polished website, busy social feed and full campaign calendar can coexist with weak marketing. The uncomfortable question is not whether marketing activity is happening, but whether it is changing anything that matters. Activity is not effectiveness Marketing has become unusually good at producing visible proof of work. Campaigns launch, emails go out, videos are published, events happen and dashboards fill with reassuring numbers. None of those things is inherently bad, bu

In one previous role, most working days began with a conversation about the number of leads that had arrived overnight. Sometimes the number was eight, sometimes more and sometimes less, but the discussion was consistently focused on why there had not been more. It was a highly sales-driven organisation and the commercial pressure was understandable. Leads mattered, sales mattered and considerable amounts of money were being spent on digital advertising to generate customers.

Marketing discussions become much clearer when facts, patterns and explanations stop pretending to be the same thing. Three simple labels can prevent a confident opinion from becoming 'truth' simply because it was said in a meeting. Evidence tells you what can be supported Evidence is the information you can reasonably rely on. Verified sales data showing a 15 per cent decline is evidence that sales declined. Customer records showing a rise in cancellations are evidence that