We are pleased to announce we are once again media partners at the 2018 Aberystwyth Cycle Fest, last years event was a huge success and we loved capturing hours of footage at the event as well as helping the event on social media and with their snapchat filters over the weekend. Hundreds of riders turned out last year for 8 days of fun in the saddle, this year sees the return of the Tour races to the town with thousands expected to line the streets to watch local riders and w
It's great having clients in Cardiff and Aberystwyth, from coast to coast we have helped a number of businesses with their digital marketing, social media management, websites and more to better promote their business or service. Over the last 3 weeks we have travelled to Aberystwyth from Cardiff no less than 6 times and met with more than a dozen of our clients as well as an another 10 businesses looking for a better understanding of digital marketing. Over the last few week
The Aber First Awards presentation was held on Friday night at the Old College Aberystwyth, where 10 awards were handed out, along with a top award for overall business of the year. Red Squirrel Marketing were proud to sponsor one of the awards as well as being nominated for another; the highlight of our night though was when our Social Media client Alexanders won the Social Media award. The awards, which are now held annually, after previously being held biennially, are orga
GlobalWebIndex’s latest social media usage report shows that more than 40% of people use social media platforms to keep in touch with friends, making this the top reason for social media use globally. Among 16 to 24 year-olds, the key reason for using social media is not to keep in touch, but rather to fill spare time (too much spare time obviously) while among 25 to 34 year-olds, staying in touch with friends proves more important. (if you plan or run events, Facebook is the
Have you liked someones comment today and then been asked if you want to love that comment?? Emotions and reactions, they're everywhere..❤️😆😡😳 after posts and Messenger, reactions have now made their way to our comments. Reactions have overall been very successful in allowing users to express more emotions. A reaction can say so much more than just a like.. plus Facebook is now measuring what you 'love' more than what you just 'like' so this was an obvious next step. Afte
Have you used twitter search before? We always encourage clients in Aberystwyth, Cardiff, Newport wherever you are to use twitter search and twitter advanced search for your business needs. What is the one thing that was missing in your life? Emoji search? Well, now your life is complete, as Twitter now supports search by Emoji. It’s an update like no other for Emoji fans. Yet, Twitter did not bother with an official announcement. In fact the update was discovered and brought
We wrote a blog some months back about Facebook is beginning to keep you in the app longer with it's cool new features like ordering food, we now you can sell your tickets there too. If like us you’re promoting your event on Facebook in countless ways, inviting friends, sharing the event on your page and even sponsoring the post, but you’re not converting enough “invites” and “shares” into ticket sales. What can you do? The most obvious answer is to promote and sell the event
Over the last few weeks we have been working on our LIVE chat feature on our desktop website, we already offer support in live chat via Facebook, Twitter and messenger as well as being lightning fast in replying to any email questions too. No we are offering the same support on our website, not using any bots or automation we can see when our users are online and if they need any help there and then we are ready to help. Some of our website visitors have already spotted the c
We manage a number of business social media accounts, twitter, instagram and of course Facebook, these channels are key to a business marketing to as many customers as possible. So getting the best for their buck is essential, when it comes to Facebook it isn't just schedule a post and hope for the best. What are the most engaging posts on Facebook? Questions, images and video are top of the pops for engagement; Facebook LIVE is the super star of it all though. Try it! Best d
So you’ve seen the name Red Squirrel Marketing. You may have read our article in the Aberystwyth Ego about us helping local businesses with their digital marketing? maybe you've seen us on social media or you’ve met a member of the team for a coffee in Cardiff or Aberystwyth to discuss marketing. But who exactly is Red Squirrel Marketing? Why are we so Nuts About Marketing and how can we help your business? My name is Damian Burgess founder of Red Squirrel Marketing. I'm a We
Do you use Facebook video on your page? Does it rely on sound? Most of the time we are viewing videos with no sound, perfect when you’re in work (naughty) or when you’re in bed and the other half is asleep. So there’s no surprise that when a video plays with sound most react negatively and move away from the post. So a video with no sound works better, but how do you convey a message in mute? Through captions of course! You could always import an SRT (subRip) file to do this,
Current. Fresh. Bold. Marketing. That’s feedback we’ve had since working with businesses in Aberystwyth. Who’s behind the Red Squirrel team? Red Squirrel Marketing was set up around 18 months ago by my partner and I with the goal of bringing city slick marketing ideas to local businesses in West Wales. Having grown up in Aberystwyth and Cardiff we know the importance of a face-to-face business that understands local business needs. With nearly 20 years combined experience in
Facebook is having another play with its platform, for the better? Well that's for you to decide. We think its going the right way with the end user in mind, Facebook is keeping us on the app more than ever. Get Recommendations Whether you are travelling to a new place, looking for a hair salon, or searching for the perfect place to eat, people already turn to their friends, family and local Groups on Facebook for advice. Facebook are rolling out a new tool that makes it easi
Follow these steps to produce explainer videos for your video marketing campaign that will drive traffic to your website. Are how to videos part of your social marketing? Looking to find out how you can improve them? Explainer videos help your customers and promote your product or service. Why use Explainer Videos in your Marketing? Video is one of the most powerful forms of social media content. If youre not sharing video, but your competitor is, then they have the persuasio
Do you want to know how to use Twitter Video to your advantage? Video is a great way to tell a story and grow your twitter following. Twitter video is pretty straightforward. You either record a new video from your smartphone or if you have an iPhone, upload a video you’ve already taken. Open the Twitter app, start a new tweet and touch the picture icon. Next, touch the camera icon and switch your camera to video.You have 30 seconds to capture your video. Finally come up with
What’s the next big thing?
1. Social shopping
Buy things straight from your newsfeed? Sounds interesting hey.
Up until now we rely on our tweets to direct users to our website with the hope of purchasing, how much easier would it be if they could buy then and there.
This is already taking form on Pinterest, Instagram and Facebook. Facebook has been testing a Buy button so you can purchase without ever leaving the social platform.
One of the biggest challenges with s