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  • Writer's pictureDamian Burgess

Logitech with a fresh new look, we like

New logo's for businesses and brands are coming thick and fast this year... We have enjoyed seeing fresh new looks, but are we running out of ideas? Trends are now flashing by our eyes thick and fast, a popular trend at the moment is flat design and the new logitech is just that.

Over the last few years Logitech has been working hard to reinvigorate itself and its products, and now they've got a logo design and brand identity to match. Created by DesignStudio, Logitech's vibrant new logotype – which will appear across their existing products and the new Logi line – is based around geometric shapes and pays homage to classic typefaces.

The striking, high-contrast colour schemes aim to appeal to a younger audience, who were previously unrepresented in the company's branding. Taking its inspiration from contemporary clothing, the blocks of bright colours continue a trend for bold logo schemes seen, in particular, in DesignStudio's treatment for the FA Premier League brand.

We love the new logo, but doesn't that g look familiar? glug?

We look forward to seeing more from Logitech in the future as they put design up the priority list, modern clean and fresh design is sweeping across every brand this year and if your business wants the same treatment then let us know.

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