Snapchat launched Lenses over a year ago as a whole new way to express ourselves on Selfie loving app. Since then, we've become puppies, puked rainbows, face-swapped with our best friends — and begun to explore how Lenses can change the world around us.

That’s now changed: Snapchat today announced World Lenses, which add some cool extras to everything around you and your friends – not just your pretty face!!!

Think Pokémon GO, but now with I love yous and rainbows in your bath tub... at first glance the tracking seems to work but we're sure it will get better, and if Snapchat doesn't improve it we're sure Facebook have something up their sleeve 😉

#snapchat #worldlenses #snapchatfilter #SocialMedia #socialmediamanagement #socialmediatrends #socialmediaforbusiness

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