Going global: How online marketing helped a Welsh entrepreneur to secure international clients! Article from Wales Online.
There is more to social media than meets the eye.
It might seem to be just the odd tweet or Facebook post, but Damian Burgess used its power to transform his business, Red Squirrel Marketing , thanks to free advice from Superfast Business Wales .
Red Squirrel Marketing was set up in 2015 by 32-year-old Burgess and the business has gone from strength to strength. He was crowned Young Digital Person of the Year at the WalesOnline Digital Awards 2018 and won the Online Influencer Award at Zokit Business Awards.
His success is partly due to his online marketing activity as it has generated the majority of his business opportunities, including reaching businesses as far flung as the USA.
“One of my blog posts was ranking high on Google and it was spotted by a firm in the United States,” said Burgess. “That then led to a new business conversation and we have been working with them for about 12 months now.”
So, how did this digital journey begin?
“Although I am tech savvy, I was seeking a fresh pair of eyes to look at my offering, as well as general support,” explained Burgess. “I approached Superfast Business Wales and attended one of its workshops, as well as receiving one-to-one advice and a website report.
“One piece of advice that really helped me was to pin down the main services we deliver and to focus on these in our marketing. It keeps content on the blog, social media, and e-newsletter focused and consistent. I receive approximately five new enquiries per week via Facebook and the emails send a lot of traffic to the website,” added Burgess.
Superfast Business Wales also helped Red Squirrel Marketing to implement a cloud-based solution, which means Burgess can work remotely and across multiple devices. Plus, with everything on iCloud, Burgess has enough file storage for all his work as the business grows.
This digital infrastructure has been a driving force in Burgess’ ambition to reach international clients. As well as attracting attention in the USA, Red Squirrel Marketing has secured new clients in Sweden and Norway.
“Overseas work contributes to just over 20% turnover,” said Burgess. “We use Facebook Messenger for instant communication, as well as Skype for video calls so that we can discuss briefs and give project updates.
“This removes any barriers there may be due to location and time difference. I don’t think we would have won those international clients without the systems in place to simplify communication.”