Does your business have its own hashtag? A unique word or phrase you use in your posts or on your marketing material?
It's worth having one, it's always difficult to direct people to every different channel you are active on social media but hashtags are pretty much used on every platform these days and having your own can make it easier to find you and your content.
One bit of advice is to research the hashtag before you use it, make sure it is pretty unique to you and your business and if you are using more than one word make sure it is clear, you don't want a Susan Boyle moment do you.