After the fuss over GDPR earlier this year when businesses up and down the country were left confused about what they could send to who, some even deleted their full email list to start again!
We have even spoken to some businesses who completely stopped emailing their customers to be safe, but why just stop when you could just improve your marketing email list.
A small mailing list can still be a good list, having 250 on your list and an open rate of over 50% is better than 1000 on the list and a 2% open rate.
Quality over quantity is always best with a mailing list.
