The new Zara logo

We like it when brands have a revamp or a rebrand and update their logos, it's usually for the better and creates interest in the brand for the right reason but sometimes it has the opposite effect. It creates lots of attention but for the wring reasons.

Case in point today, Zara and its new look; in fairness they haven't made a huge change but it's one that hasn't gone down well with people on twitter ( I mean when does anything go down that well on twitter) and the opinionated tweets came in thick and fast.

What do you think of the new logo? Have you ever rebranded and received backlash for it?

#graphicdesign #logodesign