A number of businesses always ask me what the best method of marketing for their business is, there's never one correct answer for all but there is one that I recommend over others, that's Facebook ads or Facebook and instagram if they are on both platforms.
Why? Because in my opinion it still offers great value for money plus you can target pretty much who you want straight away.
As much as I love helping businesses with their social marketing, it is also great to see them do it themselves and try managing themselves, even ads.
Here is an update from Facebook. We know small businesses don't always have the time or resources to gain marketing expertise, but that shouldn't prevent you from creating ads that drive results. That's why we built Automated Ads to take the guesswork out of creating effective ads that can run on Facebook, Instagram, Messenger and Audience Network. With Automated Ads, we ask you a few simple questions about your business and your goals, and then we develop a customized marketing plan for you. Some of the most helpful features of Automated Ads include: Multiple versions of your ad: You can create up to six different versions of your ad automatically. We'll suggest call-to-action buttons, text and other creative details based on information from your Page, and once your ad is active, we'll automatically show the best-performing version. Tailored audience suggestions: We'll provide audience options or recommendations based on information from your Page. Recommended budget that generates results: We'll recommend a budget most likely to get you results based on your goal. You can also provide your own budget and we'll share the estimated results that you can expect. Timely notifications about your ads: You'll receive notifications to help you understand how your ads are performing and how you can improve them. These can include suggested changes like refreshing an image or notifications when your ad starts generating results like a lead or sale.