Want to know what the HUGE Facebook changes mean to you in a nutshell> Here’s some of our translation on Mark Zuckerberg’s points:
“…you’ll see less public content like posts from businesses, brands and media. And the public content you see more will be held to the same standard – it should encourage meaningful interactions between people”
*Nutshell: business content that creates community will be favoured. Business content that creates community is key– content that sparks authentic discussion. Not just shares, comments and coming back to comment and replies. Maybe connected to a group.
“…there are many tight-knit communities around TV shows and sports teams. We’ve seen people interact way more around live videos than regular ones.”
*Nutshell: Facebook will continue to favour content in the News Feed from shows and live broadcasts, particularly regular episodic content. Definitely do more lives and video content. Live gets 6x the engagement on average than regular video.
“…too often today, watching video, reading news or getting a page update is just a passive experience”.
*Nutshell: Facebook is steering to establish large, vibrant, engaged, realtime communities watching the same events simultaneously. This will provide a great opportunity for advertisers to shift more of their budget away from TV to Facebook. For example, FB got exclusive rights to stream the red carpet golden globes…Twitter had this last time. Episodic – video content that entices people to come back time and time again. Video from pages that people actively seek out will see better distribution. Repeat viewership matters.
Some top tips:
How to get ahead of the curve – do live more often, using groups, local business capitalize on FB events and FB local app (IOS only). Take advantage of events and messenger bots.
Pages whose posts prompt conversations between friends will see less of an effect. No bait.
Blogs, pod casts, email marketing, use the Facebook pixel to retarget, do offline events – ensure your marketing strategy is encouraging your customers/audiences to come to you.
This is a HUGE update from Facebook and to now see good ROI on Facebook, businesses must invest in ads. Remember if this is done properly it can dramatically grow your business.