Here's a quick look at what we think will be prominent from brands in 2018:
We see more businesses realising the potential of growth by investing in digital marketing as the core of their activities. More platforms will be launched to make marketing more personal and relevant.
Corporarte social responsibility will also gain traction for brands to align with a purpose.
Sports sponsorship – more and more brands are paying a lot to get into this, especially those who are trying to appeal to the 16 to 25 demographic.
The ‘local’ factor – we think there will be a big push in brands trying to get closer to communities.