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  • Writer's pictureDamian Burgess

Who uses WhatsApp?

Facebook to bring Instagram stories to WhatsApp

In an attempt to rival Snapchat, Facebook is looking to roll out something this year for WhatsApp for businesses.

It could expand the global reach of Instagram Stories, particularly in emerging markets where Instagram uptake may be lagging. WhatsApp leads the global messaging app market with a 44% market share.

What would this mean?

It would make it more seamless for users in Facebook;s world to share Stories content – users wont have to manually upload Stories to Facebook and its family of apps.

Instagram Stories tie into Facebook’splan to transform WhatsApp into a hub for b2c chat. 1 in 5 businesses that post a Story receive a direct message from users.


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