This week I met with Cardiff Devils Social Media Manager Fie Adolfsen to talk about social media, sport and fan engagement at one of the best Ice Hockey teams in the UK. Fie started at the Devils in September 2017 and was straight in to the action with pre season matches and European league matches, a busy first few days but this allowed Fie to get to know all the players and staff pretty quick. What appealed to you about working with the Cardiff Devils? “Moving my whole life

Loyalty cards are GREAT!! They do exactly what they say on the tin, they create loyal customers and reward them as such with a freebee or discount to products, we see them all the time in coffee shops and at some retail stores. We help a number of coffee chains and small independent coffee and food outlets and massively encourage the use of a loyalty scheme. The problem with loyalty cards? When the seller gets greedy, when they want you to purchase 12 cups of coffee just to g

Love Monday?? I do!!! Working freelance and going it alone was one of the best desicions I made nearly 3 years ago, I had always thought about it but never though it would be a reality. I started Red Squirrel Marketing as a side project, it was made to give me a brand name rather than Damian Burgess the freelancer and it worked. Many businesses contact me every week, asking to speak to someone in the Social media department, or to speak to my website designer.. some are surpr

We're delighted to have been asked to help Rhiwbina Squash Club in Cardiff with their 2018 Professional Squash Competition, we can't wait to help them with their social media, website and marketing for the event over the next few months. Following on from last year’s incredible event the 2018 Rhiwbina Welsh Squash Open is due for lift off in May 2018. The whole of Wales got behind the tournament last year and made it an event to remember. 30 top class professional players des

It's great having clients in Cardiff and Aberystwyth, from coast to coast we have helped a number of businesses with their digital marketing, social media management, websites and more to better promote their business or service. Over the last 3 weeks we have travelled to Aberystwyth from Cardiff no less than 6 times and met with more than a dozen of our clients as well as an another 10 businesses looking for a better understanding of digital marketing. Over the last few week

Writing a blog? Writing a blog for your business? It's great when you start but it's also work, it can be really hard work but that doesn't mean you shouldn't do it! We help businesses in Cardiff, Aberystwyth and beyond with their copywriting but we encourage that they dip their toe in first. Give it a go, you're an expert in your field so write about it. We didn't say it was going to be easy, you have to put the work in to create a blog, then you have to stand out from all t

Let's take a look at 8 key trends for 2017 across Facebook, Snapchat, Instagram and Twitter. Before we look at each social media platform individually one thing we've noticed is that a lot of the platforms latest features are blurring into one another. For example, until the launch of memories, Snapchat was all about in the moment content. Instagram was the place for our best images and videos until they opened up stories and encouraged users to share more Snapchat like conte

Is SEO dead?

Lean and Clean are a brand new healthy eating take away and delivery service in Caerphilly, with its owners already running a gym in the area the focus of the business was to promote healthy eating. The need Stephen and his wife Danielle wanted to create new branding that carried the already recognizable logo from their gym, Mean Muscle Gymnasium but also represent this new venture. This project was a fast paced one as the store was opening on Monday morning and the branding

A busy and popular gym closes in Cardiff, not great news for members but fantastic news for other gyms in the Cardiff area and their reaction was on point! We all look at our competitors in business, we look for ideas, gaps in the market, what's been done correctly and what's not working. No different when you're a gym and there are a load of gyms in the Cardiff area; some specialist gyms, some all round gyms, some clean and some not so clean. But when a large gym in an area

Advertising campaigns are meant to draw attention, gather interest in a brand and sell a product or service. Most adverts go unnoticed and have very little impact, others are quirky or catchy and have real impact; others controversial and provoke a reaction. Hugging or pushing the lines of controversy can be risky, you risk upsetting a small or even large populous of people and with that potentially creating a dark stain on the brand. If you are around Cardiff for the Cardiff

Which factors make for the most effective landing page? Is a “Perfect Landing Page” possible? We found an example that we think illustrates an excellent website landing page. It shows lots of best practices but has one big problem can you spot it? Cited salesforce.com, www.smartinsights.com Found the issue? Something we have spotted on a few older websites in Aberystwyth and Cardiff…it’s not mobile responsive. That’s why we now see much longer-form landing pages like this… Ci

New logo's for businesses and brands are coming thick and fast this year... We have enjoyed seeing fresh new looks, but are we running out of ideas? Trends are now flashing by our eyes thick and fast, a popular trend at the moment is flat design and the new logitech is just that. Over the last few years Logitech has been working hard to reinvigorate itself and its products, and now they've got a logo design and brand identity to match. Created by DesignStudio, Logitech's vibr

1. Snapchat exceeds Twitter daily users figures Bloomberg recently reported that Snapchat has 150 million people using the service every day. This tops Twitters figure of 140 million users. Interestingly Twitter was launched in 2006 and Snapchat 2012 . Snapchat also announces a three-year deal with Wimbledon, including live insight direct from Wimbledon to encourage younger generations to get excited about the tournament. We think Snapchat is going to be THE future social med

First of all thank you to everyone who took part in our first Power Hour, an hour of FREE Marketing advice for business. Well we had a busy morning yesterday, downed our Photoshop and After Effects from 9-10am and offered free advice on Social Media Marketing. We offered the chat as we have emails every week asking us about everything and anything marketing. Yesterdays subject was Social Media for business, we had questions covering most of the social platforms and we were ab

Are you using video marketing effectively for your business? Discover different types of video at different times for better results. A new prospect has much different needs than an extablished customer. In this article we will share seven ways to use the right type of video to increase traffic throughout the sales cycle. #1 Increase conversions with product videos Did you know that website visitors are between 64% and 85% more likely to buy a product after watching a video a

Do you want to know how to use Twitter Video to your advantage? Video is a great way to tell a story and grow your twitter following. Twitter video is pretty straightforward. You either record a new video from your smartphone or if you have an iPhone, upload a video you’ve already taken. Open the Twitter app, start a new tweet and touch the picture icon. Next, touch the camera icon and switch your camera to video.You have 30 seconds to capture your video. Finally come up with

Are your marketing video campaigns working for you? Do you want to know some tools to help you track sales? More importantly...want to keep ahead of your competitors? In this video you'll discover how to track and measure the ROI for your video. Not in the mood for a video right now? Learn more Are you struggling with showing what value your video marketing is giving your business? Need some tools to help you show the ROI? Firstly, start off with looking at how much you have

Search Engine Optimisation is the process of increasing your websites visibility across a number of chosen keywords for your business across the most commonly used search engines. For example if you sell flowers or plants and you think the keywords interior or exterior plants are what people will type in a search engine…wrong it’s likely that people more frequently type in indoor or outdoor plants and getting this wrong can have huge impacts on where your website shows up on

Firstly, forget your gateway or door-way pages on your website. Google has released its latest algorithm changes which are focused on screening out low quality websites. What qualifies as a low quality website? What will happen if you fail to do anything? Let’s take a look. What does the Google Panda update mean to small businesses? The Google Panda update means that you should not let your website be put in the hands of somebody who has not got the knowledge of this algorith