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  • Red Squirrel Marketing

What is Google Panda?

Firstly, forget your gateway or door-way pages on your website. Google has released its latest algorithm changes which are focused on screening out low quality websites.

What qualifies as a low quality website?

What will happen if you fail to do anything? Let’s take a look.

What does the Google Panda update mean to small businesses?

The Google Panda update means that you should not let your website be put in the hands of somebody who has not got the knowledge of this algorithm change. Less impact will now be gained from placing keyword after keyword in your website page content…you need to use the method “White Hat SEO” (this refers to the usage of optimization strategies that focus on a human audience opposed to search engines and completely follows search engine rules and policies)

Google Panda wants you to provide substance and quality in your website content. Have you concentrated on generating a “good user experience” by having quality information or are you using quick fixes on your website to promote it in areas of SEO?

SEO for your small business means making sure your content is unique, (try Copyscape as a tool for checking for duplication issues), that your articles are short, unsubstantial or lacking in helpful specifics.

The next thing is adverts – is your website covered in them? Panda identifies too many ads as killing your users experience.

If you don’t follow these guidelines…

Since the Google Panda release many sites have been shown to be affected badly, the worst we’ve heard is of businesses that have been unable to recover their ranking and traffic by being black listed.

So Google Panada in a nutshell:

Google’s Panda updates are designed to penalise sites with weak content and to reward sites with quality content.

How to get in Googles good books

  1. Produce high quality UNIQUE content

  2. Get rid of low quality pages including lots of ads

  3. Avoid duplicate content pages

  4. Become an authority

  5. Promote content over social media

  6. Improve bounce rate

  7. Improve user experience

  8. Avoid keyword flooding – use language that sounds natural.

  9. Vary anchor text – use 5 – 10 different keywords and alternate.

  10. Focus on high quality backlinks.

Be patient the results aren't immediate.

Some interesting Facts:

88 million searches per month on Google

Google Analytics is used on 57% of the top 10,000 websites.

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