Running a Facebook comp? Listen up
So you have a great prize to giveaway, you turn to your Facebook page and ask people to like and share and comment and tag to get your post everywhere.
People share it, like it, like your page and the engagement is through the roof!! But then days later your page is gone and it's all over.. ok that's the worst case scenario but it can happen.
We see Facebook competitions all the time, but there are rules to stick within, remember you can't ask for people to like the page solely to enter, how can you pick a winner?Don't ask them to share a post or tag a friend in a post, again how can you pick a winner?
Ask them to simply like a post, or comment on a post, maybe use a multiple choice question as a means of entering.
Below are some guidelines direct from Facebook.
1. If you use Facebook to communicate or administer a promotion (ex: a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including:
a. The official rules;
b. Offer terms and eligibility requirements (ex: age and residency restrictions); and
c. Compliance with applicable rules and regulations governing the promotion and all prizes offered (ex: registration and obtaining necessary regulatory approvals)
2. Promotions on Facebook must include the following:
a. A complete release of Facebook by each entrant or participant.
b. Acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.
3. Promotions may be administered on Pages or within apps on Facebook. Personal Timelines and friend connections must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend's Timeline to get additional entries”, and "tag your friends in this post to enter" are not permitted).
4. We will not assist you in the administration of your promotion, and you agree that if you use our service to administer your promotion, you do so at your own risk.