• Damian Burgess

Twitter HereWeAre TV debut


“I heard a woman becomes herself the first time she speaks without permission,” says poet Denice Frohman in the first Twitter’s TV ad for their #HereWeAre campaign, which made its TV debut during ABC’s Oscars broadcast.

The campaign builds on a similar campaign dubbed #Sheinspiresme, which also featured Frohman’s poem and several Hollywood stars, including Alicia Silverstone and Mena Suvari.

The latest campaign comes after Twitter has been blasted by critics who believe it hasn’t done enough to curb harassment and bullying on its own service — including abuse directed at women.

#advertising #twittervideo #twitter