#twitter

Damian Burgess

Oct 3, 2018
1 min

The story of standing out on Insta

Standing out from everyone else on Instagram is pretty tough, nearly impossible from a small business perspective, unless you have big budgets for advertising and you're using Instagram influencers; you're going to struggle! But, don't give up before you start, get on there and set up your profile. Make it on brand, create it as a business account as this allows you to see insights and have call to actions on your profile. Now think of a theme you want to run throughout your

Damian Burgess

Sep 1, 2018
1 min

Don't be a lazy business on social

Quick Social Media Tip - It may seem like a great idea and save you some time but automatic cross posting from social media channels to others doesn't work! So many businesses who contact me every day ask for the quickest way possible to post across all social media channels at once, why? It may save you 45 seconds or so by doing it but believe me it doesn't work, and worse still looks bad. Images from Facebook or Instagram won't appear correctly on Twitter, links may be lost

Damian Burgess

Jul 27, 2018
2 min

Measuring your own social media success

I have a number of businesses contact me weekly to ask about the success of their social media, if I can offer them an audit and what can they do to improve they're success with social media. As I have had over a dozen email in the last two weeks about Twitter in particular I'll start with that... I love twitter and love using it for my own business to promote what I do, promote who I work with and to interact with as many businesses and business people that I can; it's my go

Damian Burgess

Jun 27, 2018
2 min

Schedule your tweets in Twitter

I always encourage businesses to use a scheduling tool to help with their social media management, by scheduling a number of posts over various platforms at once can help save you time. I use Buffer for all my own posts and when managing various accounts of my clients. Now Facebook allows you to schedule within it's platform and guess what, twitter does too, news to you? It's news to many but it's cool, here is how to do it via twitter business. (Look at these guys above, ove

Damian Burgess

Jun 5, 2018
1 min

Where do you draw the line

When it comes to marketing on social media, we can often think of an idea, take a photo, create a graphic and it's ready in under half an hour to be posted... sometimes this isn't enough to really think about your campaign or the message and get it wrong. A bit like Ryan Air this month.. their tweet below which was then pulled 48hrs later didn't go down well on social media and rightly so. There is guerrilla marketing and then there's having no class, this may have been a qui

Damian Burgess

May 19, 2018
1 min

What wedding??

So unless you have lived under a rock, woken up from a very long sleep or you've just blocked it out of your brain, you'll know there is a massive wedding today.. MASSIVE!! But what as that got to do with marketing.. shed loads!!! Talking about trending topics on social media is one of the many ways brands connect with consumers on a daily basis and how they create conversation with their users. Some brands do it really well, others hit it out of the park. Social media has be

Damian Burgess

Apr 22, 2018
2 min

Are more followers and fans the answer?

Your a new business, you have a brand name and great new logo, you're thinking of having a new website, you've got the team uniform ready and you're now on social media.. it's one of the key elements of having a business these days. We speak to new businesses and business people every week in Aberystwyth and Cardiff and help them take their first steps in to social media and marketing their business. Now we all start at the bottom, no fans, no followers and no likes...GULP!!

Damian Burgess

Mar 29, 2018
3 min

So Twitter your new thing?

After the algorithm change of Facebook in January and then the data scandal that followed in March, it seems like businesses are falling out of love with the king of social media and Zuckerberg. Instagram hasn't had it easy recently either, they have also changed their algorithm and had a number of people jumping ship to Vero.. Ve what??? Blog here about it Working with small and medium size businesses on a daily basis I always get asked to choose a fav platform and I have be

Damian Burgess

Mar 5, 2018
1 min

Twitter HereWeAre TV debut

“I heard a woman becomes herself the first time she speaks without permission,” says poet Denice Frohman in the first Twitter’s TV ad for their #HereWeAre campaign, which made its TV debut during ABC’s Oscars broadcast. The campaign builds on a similar campaign dubbed #Sheinspiresme, which also featured Frohman’s poem and several Hollywood stars, including Alicia Silverstone and Mena Suvari. The latest campaign comes after Twitter has been blasted by critics who believe it ha

Damian Burgess

Feb 17, 2018
2 min

Why I'm nutsabout Twitter

It's great to work with all various size businesses to promote their products or services, in Aberystwyth, Cardiff, Swansea and further. Using their website, marketing material, video marketing and of course a sprinkle of social media. Before the end of 2017, Facebook was the go to place for businesses on set up, they would have a business name, a logo, a website (maybe) and of course a Facebook page! We have always advocated Twitter as a profile to set up from the get go as

Damian Burgess

Nov 8, 2017
1 min

Twitter opens up 280 characters to all 🙈

Late last night twitter updated everyones settings to allow 280 characters, some of you will love it and will cram every tweet with 270 plus characters. We have had the settings turned on a few weeks now and are loving the new space to add an extra few emojis and a link at the end of every other tweet. "With great power comes great responsibility" said by Voltaire? Spider-Man? Winston Churchill? Theodore Roosevelt? Franklin D. Roosevelt? Lord Melbourne? John Cumming? Hercules

Damian Burgess

Nov 3, 2017
1 min

Our social media talk at Design Swansea

We had the pleasure this week talking at the Design Swansea event hosted in Tech Hub Swansea, talking to over 60 students, creatives and businesses about the importance of social media and how it has helped Red Squirrel Marketing grow and be seen. The talk was titled Me, Myself and Social Media. Discussing how social media and being active on a number of channels have helped us to grow as a business and how it has been so important for us to talk to other businesses or people

Damian Burgess

Sep 28, 2017
2 min

Twitter goes all buff with #Twitter280

It's the biggest change to Twitter in 10 years!! It was always going to happen, after allowing images to be added to tweets 'for Free' earlier in the year and not be part of the 140 character limit, the extension to 280 characters is here for a few users and the reaction hasn't been all positive. We have had the ability to Tweet with 280 characters, and as well as being able to add more to the conversation we don't see much wrong with it, but as a wise man once said "if it ai

A Winning Evening at the Aber First Awards

Damian Burgess

Jul 1, 2017
2 min

A Winning Evening at the Aber First Awards

The Aber First Awards presentation was held on Friday night at the Old College Aberystwyth, where 10 awards were handed out, along with a top award for overall business of the year. Red Squirrel Marketing were proud to sponsor one of the awards as well as being nominated for another; the highlight of our night though was when our Social Media client Alexanders won the Social Media award. The awards, which are now held annually, after previously being held biennially, are orga

Damian Burgess

Jun 22, 2017
1 min

Top 10 Reasons for Using Social Media

GlobalWebIndex’s latest social media usage report shows that more than 40% of people use social media platforms to keep in touch with friends, making this the top reason for social media use globally. Among 16 to 24 year-olds, the key reason for using social media is not to keep in touch, but rather to fill spare time (too much spare time obviously) while among 25 to 34 year-olds, staying in touch with friends proves more important. (if you plan or run events, Facebook is the

Damian Burgess

Apr 28, 2017
1 min

Emoji search on twitter? ☕️🐿

Have you used twitter search before? We always encourage clients in Aberystwyth, Cardiff, Newport wherever you are to use twitter search and twitter advanced search for your business needs. What is the one thing that was missing in your life? Emoji search? Well, now your life is complete, as Twitter now supports search by Emoji. It’s an update like no other for Emoji fans. Yet, Twitter did not bother with an official announcement. In fact the update was discovered and brought

Damian Burgess

Feb 28, 2017
1 min

Twitter is dying!

I think I've heard this at least 10 times over the last week while having social media meetings with businesses in Aberystwyth and Cardiff, but is it dying? Yes it's loosing users day by day but should you jump ship? Definitely not, if you think it's already dead then you're just not using it correctly. Twitter is one of, it not the most social of social networks, you can interact with anyone and everyone. Now that is the issue with most accounts, there isn't any interaction.

The Importance of Sharing your Content Multiple Times on Twitter

Guest Blog Post

Feb 7, 2017
3 min

The Importance of Sharing your Content Multiple Times on Twitter

It goes without saying, Twitter is a great way to reach a wide range of people with quick, sharp and easily digestible content. However, the vast Twittersphere is often an easy place to lose content – with many posts quickly disappearing into oblivion once tweeted. Many businesses and individuals make the mistake of trying to create a huge amount of content to give them something to shout about on Twitter. Of course, creating shareable content is important. But more often tha

Damian Burgess

Jan 7, 2017
1 min

To edit or not to edit?

Are you using twitter for business? Or personal use for that matter, have you ever had to delete a tweet that you made a grammatical error or forgot to mention someone? Would have been easier to just edit the tweet surely like we can with facebook posts and comments. But is editing a tweet really an answer for twitter and it’s longevity? Not being able to edit tweets has always been a pain for many users. Twitter is a reactive live platform, and if you want to be first you ha

Digital Marketing in Aberystwyth with ICW

Damian Burgess

Oct 20, 2016
1 min

Digital Marketing in Aberystwyth with ICW

Insurance Centre Wales (ICW) is a relatively young Commercial Insurance brokerage based in Aberystwyth, West Wales. ICW in Aberystwyth offer specialist advice for certain niche industries throughout Wales and bordering counties as well as offering a competitive friendly local service to general businesses in the Mid Wales and Aberystwyth area. The need Aberystwyth based ICW came to us in 2016 with the challenge of promoting their relatively new brand in Wales and bordering co

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