Pinning on Pinterest and thinking where can I get those shoes? No longer :)

Pinterest is rolling out ‘Complete the Look’, a new feature to help users find products from posts on the platform, through its visual search engine – something which Pinterest calls “a scene-based complementary recommendation system”.

The ‘Complete the Look’ feature works by leveraging “rich scene context to recommend visually compatible results in Fashion and Home Decor Pins”. By taking context like “an outfit, body type, season, indoors vs. outdoors, various pieces of furniture, and the overall aesthetics of a room” to power taste-based recommendations across its visual search technology, users will be served with more accurate recommendations.

Are you a clothing brand and using this feature or plan to?

#socialmediaforbusiness #socialmedia

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