#socialmedia

Damian Burgess

Aug 11, 2020
1 min

Branded cows

So what is it? A brand or branding could be a mark on a cow to identify one farmers animal from another farmers, it can be what makes one product, though the exact same, different to another product like Coca-Cola and Pepsi. But a brand is more than a name right? It's more than a set of colours to be used on every piece of marketing material. Who decided what a brand is, the business behind the brand or the consumers of the brand? So if a brand is decided by the consumer th

Damian Burgess

Jul 14, 2020
1 min

Open your doors... online

The Best Social Media Tactics For Driving Footfall to your store 👇 Of course social media is a key part of your marketing strategy - with over 1.6 billion active users on Facebook alone, have you ever been able to reach an audience that size before social media?? Having a clear social media strategy is very important for any business and it’s not just about driving traffic to websites and generating leads it can also play a big part in driving footfall into your store. How?

Damian Burgess

Nov 20, 2019
1 min

What's your plan for Christmas

We're not asking this personally, we know it's early yet to be thinking about decorations or how many pigs in blankets to get in the freezer, but for your business you should have already planned your Christmas campaigns. Most of our clients plan their Christmas campaigns around June / July with others around September, but don't your worry if you haven't sorted yours yet. That's what we are here for. Whether you're business is only going to advertise as normal around the fes

Damian Burgess

Nov 1, 2019
1 min

Getting the most from your Facebook Ads

It's November and we are almost fully booked with clients, especially new clients looking to improve their social media strategies and social media spending on ads. When we work with clients we try and create as many ad sets as possible for a campaign and to test as much as possible what different copy and different creatives can do to the click through rate (CTR) and cost per click (CPC) We often try and make as many different types of copy for a single advert, this can hel

Damian Burgess

Oct 30, 2019
1 min

Four years on and loving it

When I started Red Squirrel Marketing back in late 2015 I didn't realise I would work with so many different businesses over the next four years, and I am still surprised to this day how many businesses I meet week in week out around Cardiff, Aberystwyth and Swansea. Working with so many SMB and start ups I'm used as their remote marketing team, offering a full service with design, SEO, website, social media and video marketing all in one or offering one of those services and

Damian Burgess

Oct 19, 2019
1 min

How are your numbers looking

How are your numbers looking? Millions of views? Having eyeballs on your brand is hard work, printed ads, digital signage, online ads and social media saturation... we try everything we can to get our brands seen and make them stand out! Now how do you get millions of eyeballs on your brand? Well you could spend a small fortune on social ads, you could maybe make a viral video? Or you make yourself some GIPHY stickers, we spoke about these at the start of 2019 and we have som

Damian Burgess

Oct 11, 2019
2 min

Marking 25 years in style for Toronto

Celebrating NBA title to start team’s 25th anniversary season gives the Toronto Raptors a double marketing opportunity this season. What do you get when the Raptors’ NBA championship celebration intersects with its 25th anniversary season? An unprecedented occasion for the club’s marketing department to dial up its imagination. A dream for any marketing team!!! Plans for this distinctive season include a popup museum and replica championship rings for the fans inside. A serie

Damian Burgess

Oct 4, 2019
1 min

Driving sales to your website

The Best Social Media Tactics For Driving Shop Footfall 👇 Of course social media is a key part of your marketing strategy - with over 1.6 billion active users on Facebook alone, have you ever been able to reach an audience that size before social media?? Having a clear social media strategy is very important for any business and it’s not just about driving traffic to websites and generating leads it can also play a big part in driving footfall into your shop. How? Align what

Damian Burgess

Aug 8, 2019
1 min

Vegemite vs Marmite in the Ashes

G'Day!!!! So the Ashes has started and Straya have taken the lead against England, but there's another battle going on off the field and it's between two spreads, Vegemite of Australia and Marmite of the UK. The Marmy Army as they are called are Marmite staff handed out free Marmite at the cricket, but battle has now commenced in the form of a full page advert in the Daily Mirror from Vegemite. Take a read of the below and give yourself a chuckle, unless your Piers Morgan, he

Damian Burgess

Aug 7, 2019
1 min

A new look for FA Wales

Brands and businesses always go through faces or rebrands and changes to the way they look all the time without many people noticing, but when it happens to a sports team and especially a national sports team, everyone has something to say. We are a passionate bunch here in Wales and we love our sports teams, we back them through thick and thin and come out in our droves to support the men and women who wear the Three Feathers or Welsh Dragon on their chest. But this week the

Damian Burgess

Jul 11, 2019
1 min

I'm travelling again

Yep, I'm away again, this time in Cyprus. It's a cool 32 degrees and it's 9.30am, sat on balcony with a coffee in a pair of buddy smugglers.... so why am I writing a blog. Well as well as enjoying the view I am also working on some new projects and just thought I would share that you can work and play while you're away. I've spoken to a host of other freelancers since my last post about working and travelling and had some great advice from them all. Now it's time to crack on

Damian Burgess

Jun 13, 2019
1 min

Pinterest Completes the Look

Pinning on Pinterest and thinking where can I get those shoes? No longer :) Pinterest is rolling out ‘Complete the Look’, a new feature to help users find products from posts on the platform, through its visual search engine – something which Pinterest calls “a scene-based complementary recommendation system”. The ‘Complete the Look’ feature works by leveraging “rich scene context to recommend visually compatible results in Fashion and Home Decor Pins”. By taking context like

Damian Burgess

May 27, 2019
1 min

Setting up a new business this summer?

We have spoken to nearly 20 new businesses over the last 8 weeks all in the first few months of setting up and going solo, all with great ideas, bundles of enthusiasm and ready to make a small fortune. Nearly half of the businesses i have spoken to haven't made any start, some of the others have made a start but have waisted some time and money already trying to do somethings on their own and getting stuck in the process. If you're going to start, then start with research. Yo

Damian Burgess

May 17, 2019
1 min

Too busy with your sell sell sell

If you're using social media for your business and expect sales to just happen because you tell people to buy.. then you probably need to stop wasting your time and money. The worst way to sell online, especially on social media is to sell. Sounds stupid but selling doesn't have to be hard, don't make it hard for yourself by boosting a shitty facebook post on your page that just says "We sell product X, buy it today" At least give people a chance to see the product and what t

Damian Burgess

Apr 29, 2019
1 min

Do you have a hashtag

Do you even have your own hashtag bro? A unique word or phrase you use in your posts or on your marketing material? Hashtags were coined by Twitter many moons ago and they have grown ever since, to be exact they were mentioned on Twitter by Chris Messina in 2007 (They were not started by Instagram as some 'marketing' people think) It's worth having one, it's always difficult to direct people to every different channel you are active on social media and especially if your @ ar

Damian Burgess

Apr 10, 2019
1 min

Mouth watering marketing

Working with some many different clients all over Wales we sometimes get to sample some of their products, from chocolate to sports cars, wine to whiskey and most recently the delights of Garlands in the heart of Cardiff. As well as great coffee (what we live on) Garlands boasts an amazing menu of breakfasts and lunches, better still is that they have just expanded their premises so can cater for more. The breakfasts are served all day and coffee is too, there's even wine and

Damian Burgess

Mar 26, 2019
1 min

Caru Cymru loves social media

We love Wales, we love our home and our language and we have loved working with Cars Cymru to develop a brand, social media and a product to sell. The project came around after we designed some location stickers for various locations around Wales, Aberystwyth, Cardiff etc etc... These were initially going to be just a simple sticker but then we thought this might have more to it. So we looked at t-shirts and jumpers and wondered if there was a demand for Welsh and local type

Damian Burgess

Feb 13, 2019
1 min

What is a brand

Damian Burgess

Feb 11, 2019
1 min

Marketing in a competitive market

Whatever market your business trades, it's usually competitive, sometimes very competitive. Take marketing for instance, a very competitive market in my opinion but I have always said there is more than enough business to go around. I have recently worked with two photography businesses (both focusing on weddings) and it seems a difficult market to crack, so much of the business it seems is done through referrals it can be tough to crack the market, especially when the busine

Damian Burgess

Feb 7, 2019
2 min

Why is my organic reach dead?

Organic reach on social media dead? Not a chance, lower? Yes but certainly not dead and if your content is of a good standard; and by that I mean if it has a polished finish and it's engaging or insightful your organic reach won't be dead in the water. I have spoken to several businesses over the last 3 or 4 months who are struggling with their reach, their reach was never amazing but in some cases it has fallen by over 50% and they can't understand why? The first thing they

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