Social media marketing can be used to improve public relations and your content marketing by asking for a response. Ask a question to generate feedback and promote engagement on your social media channels.
Here’s some tips on how to use social media to promote your content:
Embrace visuals – tweets with images get more engagement. Even images on LinkedIn get more engagement.
Headlines matter – Is your title grabbing peoples attention? It needs to be shareable, try using multiple titles and doing some A/B testing to see which are the most effective.
Bespoke to the platform – for example, if you shared a link via Facebook, you can help your post stand out by having an attention grabbing headline, a relevant image and a short description.
Share at the right time – For maximum engagement, the content you’re sharing needs to reach as many people as possible, so you need to go where the crowd is. Then you can set a schedule during a certain time of day or around an event. If you’re post takes off add a little bit of budget behind it and watch the reach sky rocket.