My marketing thoughts, my marketing projects and anything in between. Since that £150 logo project to now, my journey in marketing, always learning. 20 years and counting in marketing working with small, medium and large businesses. Get in touch today - info@nutsaboutmarketing.com

Starting a new marketing role naturally creates the temptation to prove yourself quickly. You arrive with ideas, experience and plenty of things you think you could improve, and there is an understandable urge to start making things immediately. When I joined Cardiff Met Sport, though, one of the most important things I could do was actually the opposite. Before trying to change anything, I needed to understand the organisation I had joined. That might sound obvious, but mark

One of the things that frustrates me most about marketing (i think it pisses me off more because it's my job) is how often it gets reduced to social media. (oh aks Damian he's into marketing and soicla media stuff, rolls eyes) A business says it needs to do more marketing, and within minutes the conversation becomes about posting more regularly on Instagram, making a Reel, designing a graphic or finding something to put on Facebook. Those things can all be useful, but none of

When I first started Red Squirrel Marketing, I needed to do what every new business needs to do: meet people, build trust and somehow convince local businesses that I could actually help them. Rather than spend weeks talking about myself online or sending cold emails, I decided to try something much simpler. I booked a table in a coffee shop in Aberystwyth and offered local businesses a free one-hour marketing drop-in session. There was no complicated funnel, no sales present

2025 has probably been one of the most important years of my marketing career. This year stands out not merely due to a newfound discovery of marketing principles or practices. At the Aber Football 7s event I helped bring back to Aber In fact, I've been immersed in the world of marketing for a considerable amount of time, honing my skills and understanding the nuances of the industry. However, what makes this year particularly significant is the shift in how I perceive and ap

Football stadiums are unusual business assets because huge parts of them can be extremely valuable for a few hours and almost redundant for the rest of the week. a 3D render of what could have been at ATFC That always fascinated me at Aberystwyth Town. Park Avenue obviously existed primarily as a football ground, but once you start thinking commercially, the fact that something was built for one purpose does not mean it can only ever serve that purpose. One particular idea I

Some of my favourite business ideas are the ones that never actually happened. During my time at Aberystwyth Town, one of the projects I began exploring was the idea of developing a larger business conference as an extension of the Black & Green Business Club. We had already started thinking differently about the relationship between the football club and local companies, and a conference felt like a logical next step. The traditional commercial relationship between a footbal

One of the most useful marketing ideas I have encountered is also one of the most uncomfortable for businesses. Your most loyal customers are probably not enough to deliver the growth you want. Organisations understandably love loyal customers. They buy more often, understand the product, require less explanation and may become advocates. Loyalty matters enormously to customer experience and commercial performance. But brands generally grow by increasing penetration: getting

I've spent years moving rapidly from one marketing project to another. This fast-paced environment has often left little room for reflection or in-depth analysis of the outcomes of my efforts. Each project seemed to demand immediate attention, requiring me to finish the website, launch the campaign, send the email, design the next thing, fix the problem, and then move on to the next task without taking a moment to pause and consider the overall impact of my work. However, Nov

One of the things I became increasingly interested in during my year at Aberystwyth Town was how many different things could happen at Park Avenue that had very little to do with eleven players trying to put a football into a goal. We hosted business networking. The ground became connected with running events. We explored wider commercial ideas, workspace concepts and ways of bringing new people into the stadium. The more projects I worked on, the less I saw Park Avenue simpl

Marketers spend enormous amounts of time trying to make people want things. We should probably spend more time making those things easy to buy. This sounds almost too basic to deserve an article, but I have repeatedly seen organisations create unnecessary friction between customer interest and customer action. Complicated forms, unclear prices, missing links, confusing websites, difficult booking processes and the requirement to contact somebody during office hours can destro