My marketing thoughts, my marketing projects and anything in between. Since that £150 logo project to now, my journey in marketing, always learning. 20 years and counting in marketing working with small, medium and large businesses. Get in touch today - info@nutsaboutmarketing.com

I have built websites for years, and my view of what makes a good website has changed considerably. I used to think much more about how the site looked. I still care about that. Design affects trust, usability and perception. But I now think the more important question is what the website actually does for the organisation. Too many websites remain digital brochures. They explain who the organisation is, show some photographs and provide a contact page. Then the business spen

What a month. The Matchday Teammates idea officially launched for the opening home campaign in early August, connecting digital match tickets with offers from participating businesses around Aberystwyth. This initiative was designed to enhance the overall matchday experience by creating a vibrant atmosphere that extends beyond the confines of the football ground. By integrating local businesses into the matchday experience, we aimed to foster a sense of community and exciteme

I have spent a large part of my career creating marketing content, from websites and graphic design through to social campaigns, video, PR and events. The formats have changed enormously over that time, but one thing has remained fairly constant: people do not owe brands their attention. Simply publishing something does not give anyone a reason to stop what they are doing and look at it. That is why I think the strongest creative marketing usually makes somebody feel somethin

For football fans, the magic of the club is most alive on matchday. We dedicated significant effort to enhancing the matchday experience at Park Avenue to make every home game at ATFC special. This meant looking at all the little details that matter to supporters. We overhauled the matchday programme, turning The Seasider into a visually stunning, content-rich booklet that fans now eagerly collect each game (it even won awards, as mentioned). We also launched new initiatives

That headline is deliberately provocative, but the more I learn about marketing, the more I think there is something in it. Look inside a typical marketing department and you will find people working incredibly hard. Social media posts are being scheduled, videos are being edited, emails are being written, websites are being updated, events are being organised, agencies are being briefed and dashboards are being filled with numbers. There is certainly no shortage of marketing

I came across a local event recently that attracted more than 500 people. Entry was free, the event appeared to be well attended and, by any reasonable standard, persuading hundreds of people to give up part of their day and visit something locally is already an achievement. It also got me thinking about what happens after everyone goes home. This is not an argument that every community event needs to be aggressively commercialised. Some of the best local events work precisel

Ever since I was a kid, I have loved football, watching it, playing it, and since mid 2024 I was part of it with my work as Commercial Manger at Aberystwyth Town Football Club. Below is a case study on my work with the club and a pinch me moment when I was tasked with designing the entire new kit range, marketing the kit and launching it to fans. Enjoy the read. A Design Rooted in Local Identity In 2025, Aberystwyth Town Football Club (ATFC) embarked on a bold redesign of its

I have become increasingly interested in first-party data, particularly because so many organisations have enormous audiences that they do not really know. Thousands of followers can look impressive on a report. The problem is that those followers ultimately belong to the platform. Algorithms change, organic reach falls and accounts can disappear. An email address or customer record creates a different relationship. At Aberystwyth Town, one of the results that interested me m

One of the projects I've been developing this month started with a simple yet profound question: How can attending an Aberystwyth Town match benefit the wider town too? This inquiry led to the creation of an innovative initiative called Matchday Teammates. The concept is straightforward yet impactful: it allows local businesses to offer benefits or discounts to supporters who purchase digital match tickets. This arrangement creates a win-win situation for everyone involved. F

Price is often treated as a finance decision that marketing is later asked to communicate. I think that's a mistake. Price communicates. It creates expectations, influences positioning, affects demand and helps customers understand what sort of product they are looking at. Change the price and you may change the market. Marketers therefore need to be comfortable discussing money. I have worked across environments where pricing decisions can completely alter the success of th