My marketing thoughts, my marketing projects and anything in between. Since that £150 logo project to now, my journey in marketing, always learning. 20 years and counting in marketing working with small, medium and large businesses. Get in touch today - info@nutsaboutmarketing.com

Most portfolios are naturally full of finished work. We show the website that launched, the campaign that performed well, the event that sold tickets and the product that generated PR because completed projects provide visible evidence of what somebody can deliver. What those portfolios rarely show, however, is the large amount of thinking that happens around ideas that never reach the market. For every project that launches, there are usually several others that stop somewhe

October brings a significant chapter of my marketing career to a close. As the leaves begin to change and the air turns crisp, I find myself reflecting on the past year and the experiences that have shaped my professional journey. This month marks the end of my 12-month role with Aberystwyth Town Football Club, a position that has been both challenging and rewarding. Looking back, it's difficult to choose one project that defines the year, as each experience has contributed t

Marketers naturally like messages. We enjoy naming things, creating campaigns, finding a headline, designing the visual identity and deciding how something should appear on social media. I have certainly spent plenty of my career doing exactly that. But there is a question that needs to come first. Does anybody actually want this? It sounds painfully obvious, yet organisations regularly develop products, services, events and initiatives internally before turning to marketing

September has made me reflect on just how much my approach to marketing has changed. This month, with its crisp air and shifting leaves, often brings a sense of introspection, and for me, it has prompted a deeper examination of my marketing strategies and methodologies. I can see a clear evolution in my thought process, one that has been shaped by experiences, challenges, and successes over the past year. The changes I’ve undergone are not just superficial; they signify a fun

When I arrived at Aberystewyth Town Football Club in October 2024, ATFC’s digital presence was due for a major upgrade. We needed a...

A strong brand identity is crucial for any club that wants to stand out. At Aberystwyth Town, I spearheaded a comprehensive branding overhaul. This began with creating the club’s first-ever brand guidelines, a unified set of standards for logos, colours, fonts, and tone of voice. With a consistent brand in place across digital, print, and matchday materials, ATFC started to present a professional and cohesive image to fans and partners alike. One of the most visible expressio

Marketing discussions have a strange habit of becoming arguments between extremes. Brand versus performance. Long term versus short term. Creativity versus conversion. Awareness versus sales. I increasingly think the argument itself is the problem. Businesses need customers today and customers tomorrow. Short-term activation matters because organisations need revenue, registrations, ticket sales, bookings, enquiries and members. But if all your marketing does is chase people

In the digital era, a football club’s voice is amplified through social media and content, and for ATFC, we needed to make that voice louder and more engaging. I led a revamp of the club’s social media strategy and content creation. We started telling the club’s story in more dynamic ways: behind-the-scenes videos, player interviews, eye-catching graphics, and bilingual content (English and Welsh) to include all of our community. We also launched creative fan-centric campaign

Whenever sales slow down, there is an incredibly tempting marketing lever available: reduce the price. It is easy to understand why. Discounts are straightforward to communicate, customers immediately understand the benefit and, in many situations, they can create a short-term uplift in sales. The problem comes when discounting becomes the default response every time an organisation wants to stimulate demand. Repeated discounting can slowly change the relationship customers h

Great work gets noticed. The innovative initiatives and improvements at Aberystwyth Town FC didn’t just win over fans and sponsors, they also earned public recognition and media coverage. Our efforts culminated in the club becoming a finalist for two categories in the 2025 Menter Aberystwyth Business Awards. Competing for the Aberystwyth Ambassador Award and Welsh Language Champion Award highlighted how far the club’s community impact and inclusivity had come. It was an honou