My marketing thoughts, my marketing projects and anything in between. Since that £150 logo project to now, my journey in marketing, always learning. 20 years and counting in marketing working with small, medium and large businesses. Get in touch today - info@nutsaboutmarketing.com

September has made me reflect on just how much my approach to marketing has changed. This month, with its crisp air and shifting leaves, often brings a sense of introspection, and for me, it has prompted a deeper examination of my marketing strategies and methodologies. I can see a clear evolution in my thought process, one that has been shaped by experiences, challenges, and successes over the past year. The changes I’ve undergone are not just superficial; they signify a fun

When I arrived at Aberystewyth Town Football Club in October 2024, ATFC’s digital presence was due for a major upgrade. We needed a...

A strong brand identity is crucial for any club that wants to stand out. At Aberystwyth Town, I spearheaded a comprehensive branding overhaul. This began with creating the club’s first-ever brand guidelines, a unified set of standards for logos, colours, fonts, and tone of voice. With a consistent brand in place across digital, print, and matchday materials, ATFC started to present a professional and cohesive image to fans and partners alike. One of the most visible expressio

Marketing discussions have a strange habit of becoming arguments between extremes. Brand versus performance. Long term versus short term. Creativity versus conversion. Awareness versus sales. I increasingly think the argument itself is the problem. Businesses need customers today and customers tomorrow. Short-term activation matters because organisations need revenue, registrations, ticket sales, bookings, enquiries and members. But if all your marketing does is chase people

In the digital era, a football club’s voice is amplified through social media and content, and for ATFC, we needed to make that voice louder and more engaging. I led a revamp of the club’s social media strategy and content creation. We started telling the club’s story in more dynamic ways: behind-the-scenes videos, player interviews, eye-catching graphics, and bilingual content (English and Welsh) to include all of our community. We also launched creative fan-centric campaign

Whenever sales slow down, there is an incredibly tempting marketing lever available: reduce the price. It is easy to understand why. Discounts are straightforward to communicate, customers immediately understand the benefit and, in many situations, they can create a short-term uplift in sales. The problem comes when discounting becomes the default response every time an organisation wants to stimulate demand. Repeated discounting can slowly change the relationship customers h

Great work gets noticed. The innovative initiatives and improvements at Aberystwyth Town FC didn’t just win over fans and sponsors, they also earned public recognition and media coverage. Our efforts culminated in the club becoming a finalist for two categories in the 2025 Menter Aberystwyth Business Awards. Competing for the Aberystwyth Ambassador Award and Welsh Language Champion Award highlighted how far the club’s community impact and inclusivity had come. It was an honou

I have built websites for years, and my view of what makes a good website has changed considerably. I used to think much more about how the site looked. I still care about that. Design affects trust, usability and perception. But I now think the more important question is what the website actually does for the organisation. Too many websites remain digital brochures. They explain who the organisation is, show some photographs and provide a contact page. Then the business spen

What a month. The Matchday Teammates idea officially launched for the opening home campaign in early August, connecting digital match tickets with offers from participating businesses around Aberystwyth. This initiative was designed to enhance the overall matchday experience by creating a vibrant atmosphere that extends beyond the confines of the football ground. By integrating local businesses into the matchday experience, we aimed to foster a sense of community and exciteme

I have spent a large part of my career creating marketing content, from websites and graphic design through to social campaigns, video, PR and events. The formats have changed enormously over that time, but one thing has remained fairly constant: people do not owe brands their attention. Simply publishing something does not give anyone a reason to stop what they are doing and look at it. That is why I think the strongest creative marketing usually makes somebody feel somethin