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  • Writer's pictureDamian Burgess

Everything you need to know about using video in social media marketing

According to a study by Animoto 39% of consumers are more likely to finish videos that have subtitles and 81% of marketers optimise their social videos for mobile.

Did you know that over 500 million people are watching videos on Facebook every day.

64% say watching a marketing video on Facebook has influenced a purchase decision in the last month.

56% watch videos in the evening and 84% watch on mobile devices.

Facebook reports 1.74 billion mobile monthly active users as of February 2017. Now that’s a lot of potential customers watching on mobile. Another thing to consider is that 85% of Facebook video is watched with the sound off!

Interestingly the study showed what types of video consumers are most likely to share and like on Facebook:

Most likely to like behind the scenes videos, most likely to like and share funny videos, most likely to share educational videos and most likely to like and share emotional videos.

73% also decided whether to watch the video until the end in under 30 seconds.

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