"I see video as a mega trend" Mark Zuckerberg Feb 2017 Yes way back then in early 2017 Mark Zuckerberg said video on social is a mega trend, he wasn't wrong and went on to add more and more features to Facebook over the later months to rival the main video platform Youtube. For many years now video has grown, video content has grown and more and more brands are pushing out hundreds of videos per month, but are some wasting their time? Yes is the answer to that, some are but f

I'm thrilled to announce that today I received the news that Red Squirrel Marketing has been shortlisted as a finalist at the prestigious Wales Start Up Awards in the Creative and Digital Start Up category. The awards are taking place in September at The Depot in Cardiff and I can't wait to be at the event amongst some of the best Start Up Businesses in Wales. This is the third National Awards that Red Squirrel Marketing have been shortlisted after the RAR Awards in London an

Amazing achievement by our clients Aberystwyth Cycle Festival on winning the Attracting Aberystwyth award at the Menter AberystwythAber First Awards this month... we have loved helping them with their video and media and the festival over the last 2 years. 🎬 Head over to our Facebook page or twitter page to see the video in full. Well done to all the Cycle Fest team, a fantastic achievement and we're looking forward to the 2019 event already!! #Aberystwyth #aberystwythcyclef

It was great to be invited to film the Aberystwyth Basketball Club training session by Sport Wales as part of their volunteer and coaching week campaign, featuring coaches from around Wales who offer their time and skills to help others in Sport. Walking Basketball at Aberystwyth Basketball club is very popular and attracts new recruits every week, from all backgrounds and of all abilities and ages. The Sport Wales video will be featured on their website and social media plat

According to a study by Animoto 39% of consumers are more likely to finish videos that have subtitles and 81% of marketers optimise their social videos for mobile. Did you know that over 500 million people are watching videos on Facebook every day. 64% say watching a marketing video on Facebook has influenced a purchase decision in the last month. 56% watch videos in the evening and 84% watch on mobile devices. Facebook reports 1.74 billion mobile monthly active users as of F

We love working with local businesses in Aberystwyth and the Aberystwyth Cycle Festival is no different. We're not as totally nuts about cycling as they are, but we do have a passion for digital marketing and a goal of helping businesses in Aberystwyth get the very best from their digital marketing efforts. The Aberystwyth Cycle Festival is a celebration of cycling in Mid Wales, including town centre criterium racing, downhill mountain biking and a mass participation ride - t

We are really pleased to offer you 360 video, are you based in Cardiff, Aberystwyth or Swansea? Let's add 360 video to your marketing plan and show off your business or products online in a full 360 video, what are you waiting for? 360˚ video is here and is one of the most entertaining ways to engage with audiences whether your B2B or B2C. The development of 360˚ video players on Facebook, Vimeo and YouTube makes it even easier to share videos on social media. We plan, create

Are you using video marketing in your social media? No, quick go grab your phone and get started! For those of you that are whether you're a plumber in Aberystwyth or a cocktail bar in Cardiff, how are you measuring success? Most measure success on video views, "oh look it's had 126 views" it must be a great video and people must love it, right? Wrong, first thing I would look at is engagement too, how many shares, likes and clicks. But if we do drill down on the views, what

Video marketing, it is everywhere! We spoke to five businesses in Aberystwyth and Cardiff talking about adding video to their marketing strategy. There are enough TV adverts, now that our attention has switched to our phones we will see more and more video content on social media and online. The best TV adverts, the best social videos are the ones that tell us a story, engage with us and make us feel, sometimes sad, sometimes laugh and sometimes it just makes us feel good! Ex

After meeting with some small business owners recently in Cardiff and Aberystwyth discussing their digital marketing activities we wanted to share some of those tips with you. Create Content Everyone is creating content these days, there are more and more posts on every social media platform, more and more blogs to read and more and more (some junk) emails coming through to your inbox (mostly junk sorry). So how do you stand out from the crowd? Well you’re the business owner

Last week we spent a week in the seaside town of Aberystwyth, some of it was leisure time but most of it was meeting new and current clients delivering free 1 to 1 marketing sessions for businesses. We didn’t expect as many businesses at first but our days were slowly filling up and we were fully booked on three of the days, all in all we saw 18 new businesses and drank lots of coffee. We gave advice on all things marketing from digital marketing such as email, social media

Follow these steps to produce explainer videos for your video marketing campaign that will drive traffic to your website. Are how to videos part of your social marketing? Looking to find out how you can improve them? Explainer videos help your customers and promote your product or service. Why use Explainer Videos in your Marketing? Video is one of the most powerful forms of social media content. If youre not sharing video, but your competitor is, then they have the persuasio

We have been able to add video to Facebook now for many years, and the ability to add an image in a comment on a status for some time too but now it looks as though Facebook is allowing users to respond with video. The social networking giant is testing the video comment feature in selected countries, so next time you’re thinking of responding see if you can add a video instead of just some words. The features are available on iOS, android as well as web browsing. Just tap on

Do you want to know how to use Twitter Video to your advantage? Video is a great way to tell a story and grow your twitter following. Twitter video is pretty straightforward. You either record a new video from your smartphone or if you have an iPhone, upload a video you’ve already taken. Open the Twitter app, start a new tweet and touch the picture icon. Next, touch the camera icon and switch your camera to video.You have 30 seconds to capture your video. Finally come up with

Are your marketing video campaigns working for you? Do you want to know some tools to help you track sales? More importantly...want to keep ahead of your competitors? In this video you'll discover how to track and measure the ROI for your video. Not in the mood for a video right now? Learn more Are you struggling with showing what value your video marketing is giving your business? Need some tools to help you show the ROI? Firstly, start off with looking at how much you have