When it comes to marketing on social media, we can often think of an idea, take a photo, create a graphic and it's ready in under half an hour to be posted... sometimes this isn't enough to really think about your campaign or the message and get it wrong.
A bit like Ryan Air this month.. their tweet below which was then pulled 48hrs later didn't go down well on social media and rightly so. There is guerrilla marketing and then there's having no class, this may have been a quick fire campaign or maybe something thought about for a while. Either way it should never have made it to social media, a tip everyone can learn from this is think before you tweet; otherwise it's probably too late.
