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£150 logo to now.
My marketing thoughts, my marketing projects and anything in between. Since that £150 logo project to now, my journey in marketing, always learning. 20 years and counting in marketing working with small, medium and large businesses. Get in touch today - info@nutsaboutmarketing.com
The Big Brand Playbook Is Not Your Playbook
There is a strange problem in marketing. Much of the theory we learn is built from some of the biggest and most successful brands in the world, yet the overwhelming majority of marketers do not work for businesses like Coca-Cola, Nike, Unilever or McDonald's. They work for smaller companies, regional organisations, owner-managed businesses, charities, universities, sports organisations and SMEs where budgets are limited, teams are small and every pound spent has to work incre
Damian Burgess
Jul 67 min read
Twelve Months at Aber Town: What Building a Marketing System Taught Me
October brings a significant chapter of my marketing career to a close. As the leaves begin to change and the air turns crisp, I find myself reflecting on the past year and the experiences that have shaped my professional journey. This month marks the end of my 12-month role with Aberystwyth Town Football Club, a position that has been both challenging and rewarding. Looking back, it's difficult to choose one project that defines the year, as each experience has contributed t
Damian Burgess
Oct 30, 20253 min read
Launching a Website Is Easy. Building a Digital Business Is Harder.
February marked a significant milestone for Aberystwyth Town FC, as the highly anticipated new website officially went live on the 1st of the month. This launch was the culmination of months of dedicated work, and pressing the publish button was both an incredibly satisfying achievement and a moment filled with a touch of apprehension. In many ways, a website launch can easily be perceived as the finish line of a long race. However, I increasingly view it as the starting line
Damian Burgess
Feb 28, 20253 min read
How to Create and Promote Explainer Videos
Follow these steps to produce explainer videos for your video marketing campaign that will drive traffic to your website. Are how to...
Damian Burgess
May 24, 20162 min read
Social Media Trends you can Profit on in 2016
What’s the next big thing? 1. Social shopping Buy things straight from your newsfeed? Sounds interesting hey. Up until now we rely...
Red Squirrel Marketing
Feb 29, 20161 min read
Going Back to Marketing School After 15 Years
This week I started the Mini MBA in Marketing with Mark Ritson, and it feels slightly strange writing that after working in marketing for more than 15 years. Notepad out, headphones in, I have taken to my home office in the evenings and tried to make sense of it all. I've run my own marketing business since 2015, worked in-house at small and large businesses, worked with football clubs, created websites, events, sponsorship, digital campaigns and worked with plenty of busines
Damian Burgess
7 days ago3 min read
Does Paid Parking Really Drive People Away from Aberystwyth?
A recent story about the amount Ceredigion County Council is taking from parking charges on Aberystwyth promenade sparked the sort of reaction you would probably expect. People argued that charging for parking would push tourists away, reduce footfall and ultimately cost local businesses money. Maybe it does. But I am not convinced we should simply accept that as fact without asking a few more questions. I live locally, I shop in Aberystwyth and I know the town well. I also u
Damian Burgess
7 days ago3 min read
Are You Doing Research, or Just Looking for Confirmation?
One of the easiest traps in marketing is deciding what we think the answer is, then going looking for research to prove us right. It happens all the time. A new product idea gets everyone excited, a campaign concept gets senior approval, or a customer journey is redesigned because internally it feels cleaner and more logical. The problem is that customers do not see the internal logic. They do not care that your new system brings three databases together, makes reporting easi
Damian Burgess
Sep 42 min read
People Can Spot AI Slop. That’s Actually a Good Thing
I saw a brilliant little example of the AI debate playing out locally this week. Llandeilo Service Station posted four potential new logos and asked people which one they preferred. The problem was that the designs had clearly been generated using AI, and the comments section spotted it almost immediately. People called them “AI slop”, questioned why a local designer had not been used and, perhaps most importantly, recognised that the designs did not really represent the busi
Damian Burgess
Aug 302 min read
What the Eiffel Tower Can Teach Us About Branding
Think of Paris and there is a good chance you picture the Eiffel Tower. Think of London and Big Ben might appear in your mind, while Sydney can immediately bring up the distinctive sails of the Sydney Opera House. You do not need to see the name of the city alongside them because the image itself is enough to trigger the association. These landmarks are not distinctive brand assets in the traditional marketing sense, but they behave remarkably like them. They have become powe
Damian Burgess
Aug 134 min read
If Your AI Advert Looks Like Everyone Else’s, What’s the Point?
There is a particular type of social media graphic that I am starting to recognise before I have even read it. It has too much text, an odd mixture of fonts, a slightly over-designed background, colours that do not quite belong to the business and a layout that somehow feels familiar even though I have never seen the advert before. Then I look a little closer and realise why. It is another AI-generated social media poster. The strange thing is that the businesses using these
Damian Burgess
Aug 69 min read
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