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£150 logo to now.
My marketing thoughts, my marketing projects and anything in between. Since that £150 logo project to now, my journey in marketing, always learning. 20 years and counting in marketing working with small, medium and large businesses. Get in touch today - info@nutsaboutmarketing.com
The Big Brand Playbook Is Not Your Playbook
There is a strange problem in marketing. Much of the theory we learn is built from some of the biggest and most successful brands in the world, yet the overwhelming majority of marketers do not work for businesses like Coca-Cola, Nike, Unilever or McDonald's. They work for smaller companies, regional organisations, owner-managed businesses, charities, universities, sports organisations and SMEs where budgets are limited, teams are small and every pound spent has to work incre
Damian Burgess
Jul 57 min read
Twelve Months at Aber Town: What Building a Marketing System Taught Me
October brings a significant chapter of my marketing career to a close. As the leaves begin to change and the air turns crisp, I find myself reflecting on the past year and the experiences that have shaped my professional journey. This month marks the end of my 12-month role with Aberystwyth Town Football Club, a position that has been both challenging and rewarding. Looking back, it's difficult to choose one project that defines the year, as each experience has contributed t
Damian Burgess
Oct 30, 20253 min read
Launching a Website Is Easy. Building a Digital Business Is Harder.
February marked a significant milestone for Aberystwyth Town FC, as the highly anticipated new website officially went live on the 1st of the month. This launch was the culmination of months of dedicated work, and pressing the publish button was both an incredibly satisfying achievement and a moment filled with a touch of apprehension. In many ways, a website launch can easily be perceived as the finish line of a long race. However, I increasingly view it as the starting line
Damian Burgess
Feb 28, 20253 min read
How to Create and Promote Explainer Videos
Follow these steps to produce explainer videos for your video marketing campaign that will drive traffic to your website. Are how to...
Damian Burgess
May 24, 20162 min read
Social Media Trends you can Profit on in 2016
What’s the next big thing? 1. Social shopping Buy things straight from your newsfeed? Sounds interesting hey. Up until now we rely...
Red Squirrel Marketing
Feb 29, 20161 min read
When AI Can Make Anything, What Becomes Valuable?
Artificial intelligence inevitably featured heavily at Social Media Conference Cymru, but the most interesting discussion was not about which tool could generate the best image or video. The bigger question was what happens to creative value when the cost of producing content falls dramatically. That is where Dr Alex Connock’s session became particularly interesting. His argument was that generative AI is making competent content incredibly cheap, fast and scalable. Text, ima
Damian Burgess
Sep 306 min read
Social Media Is Not a Content Calendar
Social Media Conference Cymru gave me plenty to think about, but the strongest theme running through the day was not really about platforms, trends or algorithms. It was about purpose. Social media teams are often surrounded by activity, metrics, requests and deadlines, yet the more important question is whether any of that activity is actually helping the organisation achieve something meaningful. Beth Thomas captured that perfectly when she reflected on being very good at u
Damian Burgess
Sep 305 min read
The straw that broke the camel's back
The final advert can complete a sale without being responsible for everything that made the customer likely to buy. Marketing attribution often rewards the last visible touchpoint while ignoring the load of memory, experience and familiarity already sitting underneath it. The last interaction gets the applause A customer decides they need running shoes, searches online, clicks a paid advert for a familiar sports brand and buys twenty minutes later. The analytics platform reco
Damian Burgess
Sep 272 min read
Stop Only Marketing to People Who Want to Buy Today
Most of the people who might buy from you are not shopping today. Marketing has to convert the demand that exists now while also improving the chances that future buyers know, remember and consider the brand when their moment eventually arrives. Current buyers are unusually visible People who are in market search, click, visit product pages, compare prices and fill in forms. Their behaviour creates useful signals that platforms and sales teams can observe. Because those signa
Damian Burgess
Sep 242 min read
You cannot optimise your way to infinite demand
Performance marketing can become remarkably efficient at harvesting existing demand. The difficulty is that no amount of optimisation can create an unlimited supply of people who currently need the category. Efficiency eventually hits a ceiling A business discovers that search advertising works. It improves landing pages, tightens targeting and increases spend. Customer acquisition remains healthy, so the budget grows again. For a while, more investment produces more sales an
Damian Burgess
Sep 172 min read
Going Back to Marketing School After 15 Years
This week I started the Mini MBA in Marketing with Mark Ritson, and it feels slightly strange writing that after working in marketing for more than 15 years. Notepad out, headphones in, I have taken to my home office in the evenings and tried to make sense of it all. I've run my own marketing business since 2015, worked in-house at small and large businesses, worked with football clubs, created websites, events, sponsorship, digital campaigns and worked with plenty of busines
Damian Burgess
Sep 113 min read
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