When I arrived at Aberystewyth Town Football Club in October 2024, ATFC’s digital presence was due for a major upgrade. We needed a...

A strong brand identity is crucial for any club that wants to stand out. At Aberystwyth Town, I spearheaded a comprehensive branding...

In the digital era, a football club’s voice is amplified through social media and content, and for ATFC, we needed to make that voice...

Great work gets noticed. The innovative initiatives and improvements at Aberystwyth Town FC didn’t just win over fans and sponsors, they...

For football fans, the magic of the club is most alive on matchday. We dedicated significant effort to enhancing the matchday experience ...

Ever since I was a kid, I have loved football, watching it, playing it, and since mid 2024 I was part of it with my work as Commercial...

By February 2024 , the digital marketing rhythm set in January was in full swing. This month delivered a string of social media feature...

In December 2023 , digital marketing was a mix of festive cheer and forward-looking innovation. Social media platforms rolled out...

Keep your marketing effective with these need to know tips.

So you’ve seen the name Red Squirrel Marketing. You may have read our article in the Aberystwyth Ego about us helping local businesses...

Current. Fresh. Bold. Marketing. That’s feedback we’ve had since working with businesses in Aberystwyth. Who’s behind the Red Squirrel...

The best times to post on social media are when the people you want to see the content are on the network. But how do you know? We...

So Snapchat is to become snap, dropping the chat and giving us a new set of funky sunglasses. Will it be another Google Glass and flop,...

Your website homepage is effectively your virtual front door. If a visitor doesn’t like what they see expect them to hit the ”back”...

Why is the place called Aber-ystwyth (mouth of the river Ystwyth) when it’s on the mouth of the Rheidol? The town used to be called...