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£150 logo to now.
My marketing thoughts, my marketing projects and anything in between. Since that £150 logo project to now, my journey in marketing, always learning. 20 years and counting in marketing working with small, medium and large businesses. Get in touch today - info@nutsaboutmarketing.com
One Moment Can Create Hundreds of Pieces of Marketing
One of the things I enjoy most about event marketing is how much value can be created from a relatively short period of activity if the thinking around it is right. A major sporting moment might last an afternoon. An athlete interview might take ten minutes. A photographer might capture an image in a fraction of a second. Yet each of those things can feed multiple audiences and channels when the content has been planned as part of a wider system. This year has given me plenty
Damian Burgess
Jun 252 min read
Social Media Shake-Ups and Marketing Evolutions
By February 2024 , the digital marketing rhythm set in January was in full swing. This month delivered a string of social media feature...
Damian Burgess
Feb 13, 20249 min read
New Year, New Digital Marketing Trends
The dawn of 2024 brought a burst of digital marketing energy as businesses set resolutions to capitalize on emerging trends. January 2024...
Damian Burgess
Jan 12, 202410 min read
Can you hear that video?
Do you use Facebook video on your page? Does it rely on sound? Most of the time we are viewing videos with no sound, perfect when you’re...
Damian Burgess
Jan 6, 20171 min read
Mars facing backlash after an England only marketing campaign
A Mars bar a day, not in sunny Wales it seems as a possible boycott on Mars products after the chocolate maker decided to support England...
Damian Burgess
May 26, 20161 min read
How to Create and Promote Explainer Videos
Follow these steps to produce explainer videos for your video marketing campaign that will drive traffic to your website. Are how to...
Damian Burgess
May 24, 20162 min read
More video from Facebook
We have been able to add video to Facebook now for many years, and the ability to add an image in a comment on a status for some time too...
Damian Burgess
May 18, 20161 min read
7 Ways to Use Video to Drive Traffic and Conversions
Are you using video marketing effectively for your business? Discover different types of video at different times for better results. A...
Damian Burgess
May 12, 20162 min read
4 Ways to use Twitter Video for Your Business
Do you want to know how to use Twitter Video to your advantage? Video is a great way to tell a story and grow your twitter following....
Red Squirrel
May 2, 20162 min read
How to Track ROI of Your Video Marketing
Are your marketing video campaigns working for you? Do you want to know some tools to help you track sales? More importantly...want to...
Damian Burgess
Apr 29, 20162 min read
Branding Services For You
Branding – it’s much more than just a logo. A brand identity is what represents your company visually. Think about it when you see those...
Red Squirrel
Apr 14, 20162 min read
Going Back to Marketing School After 15 Years
This week I started the Mini MBA in Marketing with Mark Ritson, and it feels slightly strange writing that after working in marketing for more than 15 years. Notepad out, headphones in, I have taken to my home office in the evenings and tried to make sense of it all. I've run my own marketing business since 2015, worked in-house at small and large businesses, worked with football clubs, created websites, events, sponsorship, digital campaigns and worked with plenty of busines
Damian Burgess
7 days ago3 min read
Does Paid Parking Really Drive People Away from Aberystwyth?
A recent story about the amount Ceredigion County Council is taking from parking charges on Aberystwyth promenade sparked the sort of reaction you would probably expect. People argued that charging for parking would push tourists away, reduce footfall and ultimately cost local businesses money. Maybe it does. But I am not convinced we should simply accept that as fact without asking a few more questions. I live locally, I shop in Aberystwyth and I know the town well. I also u
Damian Burgess
7 days ago3 min read
Are You Doing Research, or Just Looking for Confirmation?
One of the easiest traps in marketing is deciding what we think the answer is, then going looking for research to prove us right. It happens all the time. A new product idea gets everyone excited, a campaign concept gets senior approval, or a customer journey is redesigned because internally it feels cleaner and more logical. The problem is that customers do not see the internal logic. They do not care that your new system brings three databases together, makes reporting easi
Damian Burgess
Sep 42 min read
People Can Spot AI Slop. That’s Actually a Good Thing
I saw a brilliant little example of the AI debate playing out locally this week. Llandeilo Service Station posted four potential new logos and asked people which one they preferred. The problem was that the designs had clearly been generated using AI, and the comments section spotted it almost immediately. People called them “AI slop”, questioned why a local designer had not been used and, perhaps most importantly, recognised that the designs did not really represent the busi
Damian Burgess
Aug 302 min read
What the Eiffel Tower Can Teach Us About Branding
Think of Paris and there is a good chance you picture the Eiffel Tower. Think of London and Big Ben might appear in your mind, while Sydney can immediately bring up the distinctive sails of the Sydney Opera House. You do not need to see the name of the city alongside them because the image itself is enough to trigger the association. These landmarks are not distinctive brand assets in the traditional marketing sense, but they behave remarkably like them. They have become powe
Damian Burgess
Aug 134 min read
If Your AI Advert Looks Like Everyone Else’s, What’s the Point?
There is a particular type of social media graphic that I am starting to recognise before I have even read it. It has too much text, an odd mixture of fonts, a slightly over-designed background, colours that do not quite belong to the business and a layout that somehow feels familiar even though I have never seen the advert before. Then I look a little closer and realise why. It is another AI-generated social media poster. The strange thing is that the businesses using these
Damian Burgess
Aug 69 min read
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