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£150 logo to now.
My marketing thoughts, my marketing projects and anything in between. Since that £150 logo project to now, my journey in marketing, always learning. 20 years and counting in marketing working with small, medium and large businesses. Get in touch today - info@nutsaboutmarketing.com
When Marketing Targets Become Detached From Marketing Reality
One of the easiest mistakes a business can make is to confuse an ambitious target with a marketing strategy. Targets are useful because they create focus and accountability, but they become dangerous when they are detached from historical performance, available resources, market conditions and the mechanics required to achieve them. I once worked within a marketing team where success was heavily judged by the number of marketing-qualified leads generated. There was nothing un
Damian Burgess
Jul 214 min read
The Big Brand Playbook Is Not Your Playbook
There is a strange problem in marketing. Much of the theory we learn is built from some of the biggest and most successful brands in the world, yet the overwhelming majority of marketers do not work for businesses like Coca-Cola, Nike, Unilever or McDonald's. They work for smaller companies, regional organisations, owner-managed businesses, charities, universities, sports organisations and SMEs where budgets are limited, teams are small and every pound spent has to work incre
Damian Burgess
Jul 67 min read
What Eight Leads Overnight Taught Me About Short-Term Marketing
In one previous role, most working days began with a conversation about the number of leads that had arrived overnight. Sometimes the number was eight, sometimes more and sometimes less, but the discussion was consistently focused on why there had not been more. It was a highly sales-driven organisation and the commercial pressure was understandable. Leads mattered, sales mattered and considerable amounts of money were being spent on digital advertising to generate customers.
Damian Burgess
May 134 min read
New Year, New Digital Marketing Trends
The dawn of 2024 brought a burst of digital marketing energy as businesses set resolutions to capitalize on emerging trends. January 2024...
Damian Burgess
Jan 12, 202410 min read
Holiday Marketing Magic & Tech Trends to Watch
In December 2023 , digital marketing was a mix of festive cheer and forward-looking innovation. Social media platforms rolled out...
Damian Burgess
Dec 13, 20237 min read
Get on the blog train
Writing a blog? Writing a blog for your business? It's great when you start but it's also work, it can be really hard work but that...
Damian Burgess
Jan 25, 20171 min read
5 things about websites in Aberystwyth
Why is the place called Aber-ystwyth (mouth of the river Ystwyth) when it’s on the mouth of the Rheidol? The town used to be called...
Damian Burgess
Aug 15, 20162 min read
Choosing relevant keywords
Effective keyword management helps you reach the right customers and grow your business. Make sure they are relevant and high quality. If...
Damian Burgess
Mar 14, 20162 min read
What is SEO? SEO for small business
Search Engine Optimisation is the process of increasing your websites visibility across a number of chosen keywords for your business...
Red Squirrel Marketing
Feb 22, 20163 min read
Going Back to Marketing School After 15 Years
This week I started the Mini MBA in Marketing with Mark Ritson, and it feels slightly strange writing that after working in marketing for more than 15 years. Notepad out, headphones in, I have taken to my home office in the evenings and tried to make sense of it all. I've run my own marketing business since 2015, worked in-house at small and large businesses, worked with football clubs, created websites, events, sponsorship, digital campaigns and worked with plenty of busines
Damian Burgess
7 days ago3 min read
Does Paid Parking Really Drive People Away from Aberystwyth?
A recent story about the amount Ceredigion County Council is taking from parking charges on Aberystwyth promenade sparked the sort of reaction you would probably expect. People argued that charging for parking would push tourists away, reduce footfall and ultimately cost local businesses money. Maybe it does. But I am not convinced we should simply accept that as fact without asking a few more questions. I live locally, I shop in Aberystwyth and I know the town well. I also u
Damian Burgess
7 days ago3 min read
Are You Doing Research, or Just Looking for Confirmation?
One of the easiest traps in marketing is deciding what we think the answer is, then going looking for research to prove us right. It happens all the time. A new product idea gets everyone excited, a campaign concept gets senior approval, or a customer journey is redesigned because internally it feels cleaner and more logical. The problem is that customers do not see the internal logic. They do not care that your new system brings three databases together, makes reporting easi
Damian Burgess
Sep 42 min read
People Can Spot AI Slop. That’s Actually a Good Thing
I saw a brilliant little example of the AI debate playing out locally this week. Llandeilo Service Station posted four potential new logos and asked people which one they preferred. The problem was that the designs had clearly been generated using AI, and the comments section spotted it almost immediately. People called them “AI slop”, questioned why a local designer had not been used and, perhaps most importantly, recognised that the designs did not really represent the busi
Damian Burgess
Aug 302 min read
What the Eiffel Tower Can Teach Us About Branding
Think of Paris and there is a good chance you picture the Eiffel Tower. Think of London and Big Ben might appear in your mind, while Sydney can immediately bring up the distinctive sails of the Sydney Opera House. You do not need to see the name of the city alongside them because the image itself is enough to trigger the association. These landmarks are not distinctive brand assets in the traditional marketing sense, but they behave remarkably like them. They have become powe
Damian Burgess
Aug 134 min read
If Your AI Advert Looks Like Everyone Else’s, What’s the Point?
There is a particular type of social media graphic that I am starting to recognise before I have even read it. It has too much text, an odd mixture of fonts, a slightly over-designed background, colours that do not quite belong to the business and a layout that somehow feels familiar even though I have never seen the advert before. Then I look a little closer and realise why. It is another AI-generated social media poster. The strange thing is that the businesses using these
Damian Burgess
Aug 69 min read
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