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£150 logo to now.
My marketing thoughts, my marketing projects and anything in between. Since that £150 logo project to now, my journey in marketing, always learning. 20 years and counting in marketing working with small, medium and large businesses. Get in touch today - info@nutsaboutmarketing.com
When Marketing Targets Become Detached From Marketing Reality
One of the easiest mistakes a business can make is to confuse an ambitious target with a marketing strategy. Targets are useful because they create focus and accountability, but they become dangerous when they are detached from historical performance, available resources, market conditions and the mechanics required to achieve them. I once worked within a marketing team where success was heavily judged by the number of marketing-qualified leads generated. There was nothing un
Damian Burgess
Jul 204 min read
The Big Brand Playbook Is Not Your Playbook
There is a strange problem in marketing. Much of the theory we learn is built from some of the biggest and most successful brands in the world, yet the overwhelming majority of marketers do not work for businesses like Coca-Cola, Nike, Unilever or McDonald's. They work for smaller companies, regional organisations, owner-managed businesses, charities, universities, sports organisations and SMEs where budgets are limited, teams are small and every pound spent has to work incre
Damian Burgess
Jul 57 min read
What Eight Leads Overnight Taught Me About Short-Term Marketing
In one previous role, most working days began with a conversation about the number of leads that had arrived overnight. Sometimes the number was eight, sometimes more and sometimes less, but the discussion was consistently focused on why there had not been more. It was a highly sales-driven organisation and the commercial pressure was understandable. Leads mattered, sales mattered and considerable amounts of money were being spent on digital advertising to generate customers.
Damian Burgess
May 124 min read
New Year, New Digital Marketing Trends
The dawn of 2024 brought a burst of digital marketing energy as businesses set resolutions to capitalize on emerging trends. January 2024...
Damian Burgess
Jan 12, 202410 min read
Holiday Marketing Magic & Tech Trends to Watch
In December 2023 , digital marketing was a mix of festive cheer and forward-looking innovation. Social media platforms rolled out...
Damian Burgess
Dec 13, 20237 min read
Get on the blog train
Writing a blog? Writing a blog for your business? It's great when you start but it's also work, it can be really hard work but that...
Damian Burgess
Jan 25, 20171 min read
5 things about websites in Aberystwyth
Why is the place called Aber-ystwyth (mouth of the river Ystwyth) when it’s on the mouth of the Rheidol? The town used to be called...
Damian Burgess
Aug 15, 20162 min read
Choosing relevant keywords
Effective keyword management helps you reach the right customers and grow your business. Make sure they are relevant and high quality. If...
Damian Burgess
Mar 14, 20162 min read
What is SEO? SEO for small business
Search Engine Optimisation is the process of increasing your websites visibility across a number of chosen keywords for your business...
Red Squirrel Marketing
Feb 22, 20163 min read
When AI Can Make Anything, What Becomes Valuable?
Artificial intelligence inevitably featured heavily at Social Media Conference Cymru, but the most interesting discussion was not about which tool could generate the best image or video. The bigger question was what happens to creative value when the cost of producing content falls dramatically. That is where Dr Alex Connock’s session became particularly interesting. His argument was that generative AI is making competent content incredibly cheap, fast and scalable. Text, ima
Damian Burgess
Sep 306 min read
Social Media Is Not a Content Calendar
Social Media Conference Cymru gave me plenty to think about, but the strongest theme running through the day was not really about platforms, trends or algorithms. It was about purpose. Social media teams are often surrounded by activity, metrics, requests and deadlines, yet the more important question is whether any of that activity is actually helping the organisation achieve something meaningful. Beth Thomas captured that perfectly when she reflected on being very good at u
Damian Burgess
Sep 305 min read
The straw that broke the camel's back
The final advert can complete a sale without being responsible for everything that made the customer likely to buy. Marketing attribution often rewards the last visible touchpoint while ignoring the load of memory, experience and familiarity already sitting underneath it. The last interaction gets the applause A customer decides they need running shoes, searches online, clicks a paid advert for a familiar sports brand and buys twenty minutes later. The analytics platform reco
Damian Burgess
Sep 272 min read
Stop Only Marketing to People Who Want to Buy Today
Most of the people who might buy from you are not shopping today. Marketing has to convert the demand that exists now while also improving the chances that future buyers know, remember and consider the brand when their moment eventually arrives. Current buyers are unusually visible People who are in market search, click, visit product pages, compare prices and fill in forms. Their behaviour creates useful signals that platforms and sales teams can observe. Because those signa
Damian Burgess
Sep 242 min read
You cannot optimise your way to infinite demand
Performance marketing can become remarkably efficient at harvesting existing demand. The difficulty is that no amount of optimisation can create an unlimited supply of people who currently need the category. Efficiency eventually hits a ceiling A business discovers that search advertising works. It improves landing pages, tightens targeting and increases spend. Customer acquisition remains healthy, so the budget grows again. For a while, more investment produces more sales an
Damian Burgess
Sep 172 min read
Going Back to Marketing School After 15 Years
This week I started the Mini MBA in Marketing with Mark Ritson, and it feels slightly strange writing that after working in marketing for more than 15 years. Notepad out, headphones in, I have taken to my home office in the evenings and tried to make sense of it all. I've run my own marketing business since 2015, worked in-house at small and large businesses, worked with football clubs, created websites, events, sponsorship, digital campaigns and worked with plenty of busines
Damian Burgess
Sep 113 min read
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