My marketing thoughts, my marketing projects and anything in between. Since that £150 logo project to now, my journey in marketing, always learning. 20 years and counting in marketing working with small, medium and large businesses. Get in touch today - info@nutsaboutmarketing.com

Some marketing survives because it looks useful inside the organisation, not because it creates much value outside it. The work is visible, the calendar is full and everyone can see that effort happened, which is exactly why it can be difficult to stop. Why visible work feels safe A new campaign can be shown in a meeting. A video can be played, a brochure passed around and a social calendar displayed in neat coloured boxes. Diagnosis, customer interviews and analysis are hard

2025 has probably been one of the most important years of my marketing career. This year stands out not merely due to a newfound discovery of marketing principles or practices. At the Aber Football 7s event I helped bring back to Aber In fact, I've been immersed in the world of marketing for a considerable amount of time, honing my skills and understanding the nuances of the industry. However, what makes this year particularly significant is the shift in how I perceive and ap

I've spent years moving rapidly from one marketing project to another. This fast-paced environment has often left little room for reflection or in-depth analysis of the outcomes of my efforts. Each project seemed to demand immediate attention, requiring me to finish the website, launch the campaign, send the email, design the next thing, fix the problem, and then move on to the next task without taking a moment to pause and consider the overall impact of my work. However, Nov

A strong brand identity is crucial for any club that wants to stand out. At Aberystwyth Town, I spearheaded a comprehensive branding overhaul. This began with creating the club’s first-ever brand guidelines, a unified set of standards for logos, colours, fonts, and tone of voice. With a consistent brand in place across digital, print, and matchday materials, ATFC started to present a professional and cohesive image to fans and partners alike. One of the most visible expressio

I have built websites for years, and my view of what makes a good website has changed considerably. I used to think much more about how the site looked. I still care about that. Design affects trust, usability and perception. But I now think the more important question is what the website actually does for the organisation. Too many websites remain digital brochures. They explain who the organisation is, show some photographs and provide a contact page. Then the business spen

I came across a local event recently that attracted more than 500 people. Entry was free, the event appeared to be well attended and, by any reasonable standard, persuading hundreds of people to give up part of their day and visit something locally is already an achievement. It also got me thinking about what happens after everyone goes home. This is not an argument that every community event needs to be aggressively commercialised. Some of the best local events work precisel

One of the projects I've been developing this month started with a simple yet profound question: How can attending an Aberystwyth Town match benefit the wider town too? This inquiry led to the creation of an innovative initiative called Matchday Teammates. The concept is straightforward yet impactful: it allows local businesses to offer benefits or discounts to supporters who purchase digital match tickets. This arrangement creates a win-win situation for everyone involved. F

June has probably been one of my favourite months of the year so far because several ideas I've been working on have moved from documents and conversations into the real world. On 25 June, Park Avenue hosted the first Black & Green Business Club meeting. Later that same day, it became the start and finish line for the first AbeRAStwyth 5K Summer Series event. Further races are scheduled for July and August. In the realm of sports and entertainment, it's fascinating to observe

Marketing departments are extremely good at producing large numbers. We can report how many social posts were published, how many emails were sent, how many impressions a campaign generated and how many people visited a website. Those numbers are useful, but they can also create an illusion of success if nobody stops to ask what actually changed because of the activity. This is something I have become much more conscious of as my marketing thinking has developed. Earlier in m

Not every marketing project is trying to sell something tomorrow; some initiatives are aimed at long-term growth and community engagement. April has been a good reminder of that, showcasing how strategic planning can lead to meaningful developments over time. At Aberystwyth Town FC, one of the significant developments this month has been the formal planning application for the proposed redevelopment of Aberystwyth University Park Avenue Stadium. This application was submitted

One of my biggest marketing lessons over the years is that launches are exciting, but results are considerably more useful. While the thrill of unveiling a new product or service can create a buzz, it is the tangible outcomes that truly matter in the long run. A successful launch may attract attention, but if it does not lead to meaningful engagement, conversions, or customer retention, then its impact is limited. The real success of any marketing initiative lies in its abili

February marked a significant milestone for Aberystwyth Town FC, as the highly anticipated new website officially went live on the 1st of the month. This launch was the culmination of months of dedicated work, and pressing the publish button was both an incredibly satisfying achievement and a moment filled with a touch of apprehension. In many ways, a website launch can easily be perceived as the finish line of a long race. However, I increasingly view it as the starting line

January has been one of those months where a huge amount of work has been happening, but much of it has been behind the scenes. A major focus has been Aberystwyth Town Football Club and, in particular, building a much stronger digital and commercial platform for the club. When people talk about digital marketing, the conversation often jumps straight to social media. How many posts are we doing? What should we put on Instagram? Can we make a Reel? Those things matter, but inc

In December 2023 , digital marketing was a mix of festive cheer and forward-looking innovation. Social media platforms rolled out...

February brought a wave of innovation that had everyone in marketing buzzing – especially with big tech’s moves in AI. This month, it...

Writing a blog? Writing a blog for your business? It's great when you start but it's also work, it can be really hard work but that...

After meeting with some small business owners recently in Cardiff and Aberystwyth discussing their digital marketing activities we wanted...

Where does digital marketing feature in your 2017 marketing plans? "You need to spend money to make money." But for many small and medium...

Is SEO dead?

Your website homepage is effectively your virtual front door. If a visitor doesn’t like what they see expect them to hit the ”back”...