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£150 logo to now.
My marketing thoughts, my marketing projects and anything in between. Since that £150 logo project to now, my journey in marketing, always learning. 20 years and counting in marketing working with small, medium and large businesses. Get in touch today - info@nutsaboutmarketing.com
When Marketing Targets Become Detached From Marketing Reality
One of the easiest mistakes a business can make is to confuse an ambitious target with a marketing strategy. Targets are useful because they create focus and accountability, but they become dangerous when they are detached from historical performance, available resources, market conditions and the mechanics required to achieve them. I once worked within a marketing team where success was heavily judged by the number of marketing-qualified leads generated. There was nothing un
Damian Burgess
Jul 204 min read
Marketing Is Not Your Instagram Account
There is a conversation I have had with business owners countless times. I ask what they are doing with their marketing and the answer is usually something like, “We post on Facebook a few times a week, we’ve started doing more Reels and we probably need to get onto TikTok.” None of those things are necessarily wrong, but they do not really answer the question. They describe channels and activity rather than marketing itself. If I ask what your marketing looks like and you te
Damian Burgess
Apr 216 min read
ATFC Branding & Kit Design
A strong brand identity is crucial for any club that wants to stand out. At Aberystwyth Town, I spearheaded a comprehensive branding overhaul. This began with creating the club’s first-ever brand guidelines, a unified set of standards for logos, colours, fonts, and tone of voice. With a consistent brand in place across digital, print, and matchday materials, ATFC started to present a professional and cohesive image to fans and partners alike. One of the most visible expressio
Damian Burgess
Sep 19, 20252 min read
Your Website Should Be a Commercial Asset, Not an Online Brochure
I have built websites for years, and my view of what makes a good website has changed considerably. I used to think much more about how the site looked. I still care about that. Design affects trust, usability and perception. But I now think the more important question is what the website actually does for the organisation. Too many websites remain digital brochures. They explain who the organisation is, show some photographs and provide a contact page. Then the business spen
Damian Burgess
Aug 31, 20252 min read
New Year, New Digital Marketing Trends
The dawn of 2024 brought a burst of digital marketing energy as businesses set resolutions to capitalize on emerging trends. January 2024...
Damian Burgess
Jan 12, 202410 min read
Holiday Marketing Magic & Tech Trends to Watch
In December 2023 , digital marketing was a mix of festive cheer and forward-looking innovation. Social media platforms rolled out...
Damian Burgess
Dec 13, 20237 min read
Engagement and Performance Take the Lead
March marched in with a focus on deepening engagement and squeezing more performance out of digital platforms. Social media trends this...
Damian Burgess
Mar 10, 20234 min read
When do you post on your Facebook page?
The best times to post on social media are when the people you want to see the content are on the network. But how do you know? We...
Damian Burgess
Sep 30, 20161 min read
5 things about websites in Aberystwyth
Why is the place called Aber-ystwyth (mouth of the river Ystwyth) when it’s on the mouth of the Rheidol? The town used to be called...
Damian Burgess
Aug 15, 20162 min read
7 Ways to Use Video to Drive Traffic and Conversions
Are you using video marketing effectively for your business? Discover different types of video at different times for better results. A...
Damian Burgess
May 12, 20162 min read
3 Extra Top Twitter Tips
Last week we gave you 5 basic tips for twitter, well now that you’ve added a great image to your profile, started using GIFS and videos...
Damian Burgess
May 8, 20162 min read
Send Great Emails Before and After the Sale
The most successful businesses send their best emails after the signup, purchase or conversion however most email marketing seems to...
Damian Burgess
Mar 21, 20163 min read
How to be mobile friendly.
Are you reading this on a mobile? What if I told you 8/10 people are reading this on a mobile? Is your website or business ready? You may...
Red Squirrel Marketing
Feb 17, 20162 min read
When AI Can Make Anything, What Becomes Valuable?
Artificial intelligence inevitably featured heavily at Social Media Conference Cymru, but the most interesting discussion was not about which tool could generate the best image or video. The bigger question was what happens to creative value when the cost of producing content falls dramatically. That is where Dr Alex Connock’s session became particularly interesting. His argument was that generative AI is making competent content incredibly cheap, fast and scalable. Text, ima
Damian Burgess
Sep 306 min read
Social Media Is Not a Content Calendar
Social Media Conference Cymru gave me plenty to think about, but the strongest theme running through the day was not really about platforms, trends or algorithms. It was about purpose. Social media teams are often surrounded by activity, metrics, requests and deadlines, yet the more important question is whether any of that activity is actually helping the organisation achieve something meaningful. Beth Thomas captured that perfectly when she reflected on being very good at u
Damian Burgess
Sep 305 min read
The straw that broke the camel's back
The final advert can complete a sale without being responsible for everything that made the customer likely to buy. Marketing attribution often rewards the last visible touchpoint while ignoring the load of memory, experience and familiarity already sitting underneath it. The last interaction gets the applause A customer decides they need running shoes, searches online, clicks a paid advert for a familiar sports brand and buys twenty minutes later. The analytics platform reco
Damian Burgess
Sep 272 min read
Stop Only Marketing to People Who Want to Buy Today
Most of the people who might buy from you are not shopping today. Marketing has to convert the demand that exists now while also improving the chances that future buyers know, remember and consider the brand when their moment eventually arrives. Current buyers are unusually visible People who are in market search, click, visit product pages, compare prices and fill in forms. Their behaviour creates useful signals that platforms and sales teams can observe. Because those signa
Damian Burgess
Sep 242 min read
You cannot optimise your way to infinite demand
Performance marketing can become remarkably efficient at harvesting existing demand. The difficulty is that no amount of optimisation can create an unlimited supply of people who currently need the category. Efficiency eventually hits a ceiling A business discovers that search advertising works. It improves landing pages, tightens targeting and increases spend. Customer acquisition remains healthy, so the budget grows again. For a while, more investment produces more sales an
Damian Burgess
Sep 172 min read
Going Back to Marketing School After 15 Years
This week I started the Mini MBA in Marketing with Mark Ritson, and it feels slightly strange writing that after working in marketing for more than 15 years. Notepad out, headphones in, I have taken to my home office in the evenings and tried to make sense of it all. I've run my own marketing business since 2015, worked in-house at small and large businesses, worked with football clubs, created websites, events, sponsorship, digital campaigns and worked with plenty of busines
Damian Burgess
Sep 113 min read
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