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£150 logo to now.
My marketing thoughts, my marketing projects and anything in between. Since that £150 logo project to now, my journey in marketing, always learning. 20 years and counting in marketing working with small, medium and large businesses. Get in touch today - info@nutsaboutmarketing.com
When Marketing Targets Become Detached From Marketing Reality
One of the easiest mistakes a business can make is to confuse an ambitious target with a marketing strategy. Targets are useful because they create focus and accountability, but they become dangerous when they are detached from historical performance, available resources, market conditions and the mechanics required to achieve them. I once worked within a marketing team where success was heavily judged by the number of marketing-qualified leads generated. There was nothing un
Damian Burgess
Jul 214 min read
Marketing Is Not Your Instagram Account
There is a conversation I have had with business owners countless times. I ask what they are doing with their marketing and the answer is usually something like, “We post on Facebook a few times a week, we’ve started doing more Reels and we probably need to get onto TikTok.” None of those things are necessarily wrong, but they do not really answer the question. They describe channels and activity rather than marketing itself. If I ask what your marketing looks like and you te
Damian Burgess
Apr 226 min read
ATFC Branding & Kit Design
A strong brand identity is crucial for any club that wants to stand out. At Aberystwyth Town, I spearheaded a comprehensive branding overhaul. This began with creating the club’s first-ever brand guidelines, a unified set of standards for logos, colours, fonts, and tone of voice. With a consistent brand in place across digital, print, and matchday materials, ATFC started to present a professional and cohesive image to fans and partners alike. One of the most visible expressio
Damian Burgess
Sep 19, 20252 min read
Your Website Should Be a Commercial Asset, Not an Online Brochure
I have built websites for years, and my view of what makes a good website has changed considerably. I used to think much more about how the site looked. I still care about that. Design affects trust, usability and perception. But I now think the more important question is what the website actually does for the organisation. Too many websites remain digital brochures. They explain who the organisation is, show some photographs and provide a contact page. Then the business spen
Damian Burgess
Sep 1, 20252 min read
New Year, New Digital Marketing Trends
The dawn of 2024 brought a burst of digital marketing energy as businesses set resolutions to capitalize on emerging trends. January 2024...
Damian Burgess
Jan 12, 202410 min read
Holiday Marketing Magic & Tech Trends to Watch
In December 2023 , digital marketing was a mix of festive cheer and forward-looking innovation. Social media platforms rolled out...
Damian Burgess
Dec 13, 20237 min read
Engagement and Performance Take the Lead
March marched in with a focus on deepening engagement and squeezing more performance out of digital platforms. Social media trends this...
Damian Burgess
Mar 10, 20234 min read
When do you post on your Facebook page?
The best times to post on social media are when the people you want to see the content are on the network. But how do you know? We...
Damian Burgess
Sep 30, 20161 min read
5 things about websites in Aberystwyth
Why is the place called Aber-ystwyth (mouth of the river Ystwyth) when it’s on the mouth of the Rheidol? The town used to be called...
Damian Burgess
Aug 15, 20162 min read
7 Ways to Use Video to Drive Traffic and Conversions
Are you using video marketing effectively for your business? Discover different types of video at different times for better results. A...
Damian Burgess
May 12, 20162 min read
3 Extra Top Twitter Tips
Last week we gave you 5 basic tips for twitter, well now that you’ve added a great image to your profile, started using GIFS and videos...
Damian Burgess
May 8, 20162 min read
Send Great Emails Before and After the Sale
The most successful businesses send their best emails after the signup, purchase or conversion however most email marketing seems to...
Damian Burgess
Mar 21, 20163 min read
How to be mobile friendly.
Are you reading this on a mobile? What if I told you 8/10 people are reading this on a mobile? Is your website or business ready? You may...
Red Squirrel Marketing
Feb 17, 20162 min read
Going Back to Marketing School After 15 Years
This week I started the Mini MBA in Marketing with Mark Ritson, and it feels slightly strange writing that after working in marketing for more than 15 years. Notepad out, headphones in, I have taken to my home office in the evenings and tried to make sense of it all. I've run my own marketing business since 2015, worked in-house at small and large businesses, worked with football clubs, created websites, events, sponsorship, digital campaigns and worked with plenty of busines
Damian Burgess
7 days ago3 min read
Does Paid Parking Really Drive People Away from Aberystwyth?
A recent story about the amount Ceredigion County Council is taking from parking charges on Aberystwyth promenade sparked the sort of reaction you would probably expect. People argued that charging for parking would push tourists away, reduce footfall and ultimately cost local businesses money. Maybe it does. But I am not convinced we should simply accept that as fact without asking a few more questions. I live locally, I shop in Aberystwyth and I know the town well. I also u
Damian Burgess
7 days ago3 min read
Are You Doing Research, or Just Looking for Confirmation?
One of the easiest traps in marketing is deciding what we think the answer is, then going looking for research to prove us right. It happens all the time. A new product idea gets everyone excited, a campaign concept gets senior approval, or a customer journey is redesigned because internally it feels cleaner and more logical. The problem is that customers do not see the internal logic. They do not care that your new system brings three databases together, makes reporting easi
Damian Burgess
Sep 42 min read
People Can Spot AI Slop. That’s Actually a Good Thing
I saw a brilliant little example of the AI debate playing out locally this week. Llandeilo Service Station posted four potential new logos and asked people which one they preferred. The problem was that the designs had clearly been generated using AI, and the comments section spotted it almost immediately. People called them “AI slop”, questioned why a local designer had not been used and, perhaps most importantly, recognised that the designs did not really represent the busi
Damian Burgess
Aug 302 min read
What the Eiffel Tower Can Teach Us About Branding
Think of Paris and there is a good chance you picture the Eiffel Tower. Think of London and Big Ben might appear in your mind, while Sydney can immediately bring up the distinctive sails of the Sydney Opera House. You do not need to see the name of the city alongside them because the image itself is enough to trigger the association. These landmarks are not distinctive brand assets in the traditional marketing sense, but they behave remarkably like them. They have become powe
Damian Burgess
Aug 134 min read
If Your AI Advert Looks Like Everyone Else’s, What’s the Point?
There is a particular type of social media graphic that I am starting to recognise before I have even read it. It has too much text, an odd mixture of fonts, a slightly over-designed background, colours that do not quite belong to the business and a layout that somehow feels familiar even though I have never seen the advert before. Then I look a little closer and realise why. It is another AI-generated social media poster. The strange thing is that the businesses using these
Damian Burgess
Aug 69 min read
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