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  • Red Squirrel Marketing

What is SEO? SEO for small business

Search Engine Optimisation is the process of increasing your websites visibility across a number of chosen keywords for your business across the most commonly used search engines. For example if you sell flowers or plants and you think the keywords interior or exterior plants are what people will type in a search engine…wrong it’s likely that people more frequently type in indoor or outdoor plants and getting this wrong can have huge impacts on where your website shows up on a search engine.

But why does this matter you ask? Well the more often your website shows up at the top of the search engine the more traffic you will get and the more sales.

Ensuring your website has the correct keywords for ranking in search engines is a fine art so make sure you get expert advice.

Why do I need SEO?

Nearly all businesses now rely on web presence. It’s likely that your competition is already investing in SEO and they are trying to push you down the rankings as you read this, which in turn makes them more likely to be contacted or for people to buy from their website.

We have a range of low cost SEO packages if you’re interested click here for more information.

Is SEO expensive?

It all depends on how competitive your industry is in terms of keywords and the activity carried out by your competitors online. These factors are the main determinants of how much you will need to invest to increase your businesses visibility.

SEO is always changing, for example Google Panda algorithm which you now need to know about so you need to keep on your toes. You don’t need an expert to carry out SEO but someone that understands the basics of how it works is a good start. Just watch that if you do it blindly you could be unwittingly entering into a search engine penalty later down the line. We can offer SEO advice from our locations in Cardiff, Aberystwyth and Swansea.

6 new SEO trends for 2016

If you’re still using the same SEO tactics and strategies from 2012, it’s time to revamp your organic search strategy

  1. Keyword Research – There has been a shift away from one-tone relationship between keywords and high rankings. When doing keyword research, focus on finding relevant topics and themes to structure your content.

  2. On-Page SEO – Have longer word counts 1,200 + words, relevant terms that support and prove relevance to the content’s main topic, relevant internal links. H1 tags and meta-descriptions is more critical than before.

  3. Site wide SEO – High ranking keywords and on-page SEO is not enough. Your site needs to be mobile friendly and be fast loading. Using menus, bullet lists and useful links.

  4. Mobile SEO – Content for mobile devices is different. This means smaller file sizes, mobile friendly format, keywords in the content and shorter word counts (850 – 900 words)

  5. Link building – Build your brand not just your links. You will earn more links through publishing high quality content.

  6. Content Marketing – The key to high rankings in 2016 is publishing content that your users need. It must provide value.

We can offer SEO advice from our locations in Cardiff, Aberystwyth and Swansea. If you would like to learn more contact us today.

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