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£150 logo to now.
My marketing thoughts, my marketing projects and anything in between. Since that £150 logo project to now, my journey in marketing, always learning. 20 years and counting in marketing working with small, medium and large businesses. Get in touch today - info@nutsaboutmarketing.com
Positioning Is Not Your Tagline
Ask an organisation about its positioning and there is a good chance you will be shown a slogan. That is not positioning. A tagline can express positioning, but changing five words underneath a logo does not automatically change what people think about a brand. Positioning exists in the mind of the customer. It is the space you occupy compared with the alternatives available to them. That distinction has become increasingly important to me. Organisations spend huge amounts of
Damian Burgess
Feb 13, 20252 min read
Building the Foundations: Why Better Marketing Starts Before the Campaign
January has been one of those months where a huge amount of work has been happening, but much of it has been behind the scenes. A major focus has been Aberystwyth Town Football Club and, in particular, building a much stronger digital and commercial platform for the club. When people talk about digital marketing, the conversation often jumps straight to social media. How many posts are we doing? What should we put on Instagram? Can we make a Reel? Those things matter, but inc
Damian Burgess
Jan 31, 20252 min read
Social Media Shake-Ups and Marketing Evolutions
By February 2024 , the digital marketing rhythm set in January was in full swing. This month delivered a string of social media feature...
Damian Burgess
Feb 13, 20249 min read
New Year, New Digital Marketing Trends
The dawn of 2024 brought a burst of digital marketing energy as businesses set resolutions to capitalize on emerging trends. January 2024...
Damian Burgess
Jan 12, 202410 min read
Holiday Marketing Magic & Tech Trends to Watch
In December 2023 , digital marketing was a mix of festive cheer and forward-looking innovation. Social media platforms rolled out...
Damian Burgess
Dec 13, 20237 min read
Adapting to Holiday Marketing and Policy Shifts
As November 2023 rolled in, digital marketers worldwide geared up for the holiday season rush. This month brought a mix of trends:...
Damian Burgess
Nov 10, 20237 min read
Digital Marketing Trends & Insights
The digital marketing landscape in October 2023 was buzzing with changes – from social media platforms testing new features to search...
Damian Burgess
Oct 13, 20236 min read
Strategy Shifts and Platform Maturity
As autumn approached, September 2023 was a month of strategic recalibration . The flurry of new platforms and features from earlier in...
Damian Burgess
Sep 16, 20236 min read
AI Integration and End-of-Era Announcements
August delivered a mix of forward-looking innovations and some nostalgic finales in digital marketing. One major theme was the creeping...
Damian Burgess
Aug 9, 20235 min read
Threads Debuts and Meta Strikes Back
July 2023 will be remembered as the month a new social media star was born – Meta’s Threads app burst onto the scene in early July,...
Damian Burgess
Jul 5, 20235 min read
Going Back to Marketing School After 15 Years
This week I started the Mini MBA in Marketing with Mark Ritson, and it feels slightly strange writing that after working in marketing for more than 15 years. Notepad out, headphones in, I have taken to my home office in the evenings and tried to make sense of it all. I've run my own marketing business since 2015, worked in-house at small and large businesses, worked with football clubs, created websites, events, sponsorship, digital campaigns and worked with plenty of busines
Damian Burgess
Sep 113 min read
Does Paid Parking Really Drive People Away from Aberystwyth?
A recent story about the amount Ceredigion County Council is taking from parking charges on Aberystwyth promenade sparked the sort of reaction you would probably expect. People argued that charging for parking would push tourists away, reduce footfall and ultimately cost local businesses money. Maybe it does. But I am not convinced we should simply accept that as fact without asking a few more questions. I live locally, I shop in Aberystwyth and I know the town well. I also u
Damian Burgess
Sep 113 min read
Are You Doing Research, or Just Looking for Confirmation?
One of the easiest traps in marketing is deciding what we think the answer is, then going looking for research to prove us right. It happens all the time. A new product idea gets everyone excited, a campaign concept gets senior approval, or a customer journey is redesigned because internally it feels cleaner and more logical. The problem is that customers do not see the internal logic. They do not care that your new system brings three databases together, makes reporting easi
Damian Burgess
Sep 42 min read
People Can Spot AI Slop. That’s Actually a Good Thing
I saw a brilliant little example of the AI debate playing out locally this week. Llandeilo Service Station posted four potential new logos and asked people which one they preferred. The problem was that the designs had clearly been generated using AI, and the comments section spotted it almost immediately. People called them “AI slop”, questioned why a local designer had not been used and, perhaps most importantly, recognised that the designs did not really represent the busi
Damian Burgess
Aug 302 min read
What the Eiffel Tower Can Teach Us About Branding
Think of Paris and there is a good chance you picture the Eiffel Tower. Think of London and Big Ben might appear in your mind, while Sydney can immediately bring up the distinctive sails of the Sydney Opera House. You do not need to see the name of the city alongside them because the image itself is enough to trigger the association. These landmarks are not distinctive brand assets in the traditional marketing sense, but they behave remarkably like them. They have become powe
Damian Burgess
Aug 134 min read
If Your AI Advert Looks Like Everyone Else’s, What’s the Point?
There is a particular type of social media graphic that I am starting to recognise before I have even read it. It has too much text, an odd mixture of fonts, a slightly over-designed background, colours that do not quite belong to the business and a layout that somehow feels familiar even though I have never seen the advert before. Then I look a little closer and realise why. It is another AI-generated social media poster. The strange thing is that the businesses using these
Damian Burgess
Aug 69 min read
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