My marketing thoughts, my marketing projects and anything in between. Since that £150 logo project to now, my journey in marketing, always learning. 20 years and counting in marketing working with small, medium and large businesses. Get in touch today - info@nutsaboutmarketing.com

June has probably been one of my favourite months of the year so far because several ideas I've been working on have moved from documents and conversations into the real world. On 25 June, Park Avenue hosted the first Black & Green Business Club meeting. Later that same day, it became the start and finish line for the first AbeRAStwyth 5K Summer Series event. Further races are scheduled for July and August. In the realm of sports and entertainment, it's fascinating to observe

Most marketers can talk for hours about promotion. Far fewer get excited about distribution. That is strange when you consider that customers cannot buy something they cannot access. “Place” is one of the traditional 4Ps, and I think digital marketing has made people forget just how significant it is. We often assume distribution is solved because something exists online. Where a customer encounters a product, how quickly they can access it, which channels sell it, what time

May has been a month of thinking more broadly about what a football club can actually be. It is not just about the matches played on the pitch or the scores that define each game. Rather, it is about the essence of community, identity, and belonging that a football club fosters within its locality. This reflection has led to a deeper understanding of the multifaceted role a club like Aberystwyth Town FC plays in the lives of its supporters and the wider community. Football wi

Marketing departments are extremely good at producing large numbers. We can report how many social posts were published, how many emails were sent, how many impressions a campaign generated and how many people visited a website. Those numbers are useful, but they can also create an illusion of success if nobody stops to ask what actually changed because of the activity. This is something I have become much more conscious of as my marketing thinking has developed. Earlier in m

Not every marketing project is trying to sell something tomorrow; some initiatives are aimed at long-term growth and community engagement. April has been a good reminder of that, showcasing how strategic planning can lead to meaningful developments over time. At Aberystwyth Town FC, one of the significant developments this month has been the formal planning application for the proposed redevelopment of Aberystwyth University Park Avenue Stadium. This application was submitted

One of my frustrations with the word marketing is how often it is used as another word for communications. Someone needs a poster, so they go to marketing. A social media post needs publishing, so it goes to marketing. There is an event next week and someone suddenly realises it needs promoting, so marketing gets involved. Before long, the marketing function becomes an internal production studio servicing everybody else's requests. Communications are obviously part of marketi

One of my biggest marketing lessons over the years is that launches are exciting, but results are considerably more useful. While the thrill of unveiling a new product or service can create a buzz, it is the tangible outcomes that truly matter in the long run. A successful launch may attract attention, but if it does not lead to meaningful engagement, conversions, or customer retention, then its impact is limited. The real success of any marketing initiative lies in its abili

Marketing loves success stories. We write case studies about the campaigns that exceeded targets, websites that increased sales and creative ideas that generated enormous reach. What tends to receive considerably less attention is the campaign that underperformed, the email nobody opened or the idea customers simply did not care about. That is unfortunate because those failures often contain some of the most useful information available to us. Black Box Thinking by Matthew Sy

Think of Paris and there is a good chance the Eiffel Tower appears somewhere in your mind. Think of London and you might picture Big Ben. Think of Sydney and the sails of the Sydney Opera House are probably not far behind. None of these were created as distinctive brand assets in the traditional marketing sense, but they behave remarkably like them. They have become visual shortcuts in our memory. We often do not need to see the word Paris, London or Sydney because the image

February marked a significant milestone for Aberystwyth Town FC, as the highly anticipated new website officially went live on the 1st of the month. This launch was the culmination of months of dedicated work, and pressing the publish button was both an incredibly satisfying achievement and a moment filled with a touch of apprehension. In many ways, a website launch can easily be perceived as the finish line of a long race. However, I increasingly view it as the starting line