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  • Writer's pictureDamian Burgess

What is Search Engine Optimisation SEO?

SEO stands for "search engine optimisation". It is the process of getting traffic from the "free", "organic", "editorial" or "natural" search results on search engines

New to SEO? Watch this quick video explaining the basics.

Another useful tool we use is the Periodic Table Of SEO Success Factors as shown below, which introduces all the key concepts.


Types of Search Engine Success Factors

On-Page SEO

On-page SEO search ranking factors are those that are within the content creator's control. This includes aspects like the content quality, site architecture and html.

Off-Page SEO

Off-Page ranking factors are aspects that aren't directly influenced by the content creator. Quality links, local indexing, trust/authority of your website and social reputation are all Off-Page SEO ranking factors.

Even though Search Engine Optimisation SEO can be split into on and off page - you still need elements to work together. For example, having a great HTML title won't help if a page has low quality content. Lots of low quality links won't help either.

A recent client in Cardiff understood the basics of SEO but not how to maintain it for their website and how to get to the top of Google. If this is you? we can offer training or a website audit to get you back on track.

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