Where does digital marketing feature in your 2017 marketing plans? "You need to spend money to make money." But for many small and medium sized businesses this is difficult to follow - often it's a case of how to spend less and make more. Have you thought about where you'll be putting your marketing spend next year? Even when times get tough, it's important to remember how important the marketing portion of your budget is for survival. Don't ever stop promoting your business.
Here's how to do SEO in a snapshot: 1. Commit yourself to the process. SEO isn't a one-time event. 2. be patient. SEO isn't about instant gratification. 3. Ask a lot of questions when hiring an SEO agency. 4. Become a student of SEO. 5. Have web analytics in place at the start. 6. Build a great website. 7. Include a site map page. 8. Make SEO friendly URLs. Here's 10 actionable techniques you can use straight away: Spend a couple of minutes everyday to tackle one of the below
SEO stands for "search engine optimisation". It is the process of getting traffic from the "free", "organic", "editorial" or "natural" search results on search engines www.searchengineland.com New to SEO? Watch this quick video explaining the basics. Another useful tool we use is the Periodic Table Of SEO Success Factors as shown below, which introduces all the key concepts. Types of Search Engine Success Factors On-Page SEO On-page SEO search ranking factors are those that a
Search engines are always looking for new content and what better way than to push out search engine optimized (SEO) content than a BLOG. If your prices don't change much a blog is the answer to promote what you offer. There are always relevant topics to your product or service that are useful to consumers. Get people to like and trust you with a blog. Here are some top tips for helping your SEO and Google ranking. #1 Monitor keyword rankings with a number of available tools
Which factors make for the most effective landing page? Is a “Perfect Landing Page” possible? We found an example that we think illustrates an excellent website landing page. It shows lots of best practices but has one big problem can you spot it? Cited salesforce.com, www.smartinsights.com Found the issue? Something we have spotted on a few older websites in Aberystwyth and Cardiff…it’s not mobile responsive. That’s why we now see much longer-form landing pages like this… Ci
SEO (search engine optimisation) is key to website design and a big part of ensuring high ranking in search results. Writing SEO friendly blogs is not as difficult as you might think. You just need to focus on where you place these important keywords. Whatever you do, don’t compromise your blog posts content quality for SEO. Place keywords in naturally for reader and search engines alike. Adding too many keywords into blog posts is not a good thing for your search engine resu