Speaking to businesses at Welsh ICE and at TSB marketing events recently, it is great to hear so many people are starting their own business, it's been nearly 4 years to the day since I started Red Squirrel Marketing and I have loved it. Nearly half of the businesses I have spoken to haven't made any start, some of the others have made a start but have wasted some time and money already trying to do somethings on their own and getting stuck in the process. If you're going to

I work on so many different projects, some large some really small but all take up time in my day and time management is key for me to be as successful as I am today; taking on too much and not delivering is not an option. So a number of projects over the last twelve months I have worked with other businesses or freelancers to help create the final outcome. All is great 90% of the time and the final product is something to be proud of, something worth sharing and something th

Today I met with Boma at the Welsh ICE Campus in Caerphilly to talk all things branding! We spoke about branding you as a small business to try and stand out from the crowd and give a maybe more professional look to yourself rather than just your name. I won't talk too much about it as Boma will be publishing the blog and uploading the video interview to go with the article on their website www.bomacamp.com What is Boma?? "There are talented people across the UK who dream abo

Are you using twitter for business? Or personal use for that matter, have you ever had to delete a tweet that you made a grammatical error or forgot to mention someone? Would have been easier to just edit the tweet surely like we can with facebook posts and comments. But is editing a tweet really an answer for twitter and it’s longevity? Not being able to edit tweets has always been a pain for many users. Twitter is a reactive live platform, and if you want to be first you ha

That is the question.. We have met countless businesses in Aberystwyth and Cardiff recently talking about social media marketing and our social media management service and been asked one big question by most. Should I be on Instagram and Snapchat? The follow up question is normally... "But which one? What's the difference?" Instagram has copied Snapchat with so many features in 2016, it’s an obvious ploy to poach the Snapchat users. In 2017, apart from some small differences

SEO stands for "search engine optimisation". It is the process of getting traffic from the "free", "organic", "editorial" or "natural" search results on search engines www.searchengineland.com New to SEO? Watch this quick video explaining the basics. Another useful tool we use is the Periodic Table Of SEO Success Factors as shown below, which introduces all the key concepts. Types of Search Engine Success Factors On-Page SEO On-page SEO search ranking factors are those that a

Follow these steps to produce explainer videos for your video marketing campaign that will drive traffic to your website. Are how to videos part of your social marketing? Looking to find out how you can improve them? Explainer videos help your customers and promote your product or service. Why use Explainer Videos in your Marketing? Video is one of the most powerful forms of social media content. If youre not sharing video, but your competitor is, then they have the persuasio

Do you want to know how to use Twitter Video to your advantage? Video is a great way to tell a story and grow your twitter following. Twitter video is pretty straightforward. You either record a new video from your smartphone or if you have an iPhone, upload a video you’ve already taken. Open the Twitter app, start a new tweet and touch the picture icon. Next, touch the camera icon and switch your camera to video.You have 30 seconds to capture your video. Finally come up with

Effective keyword management helps you reach the right customers and grow your business. Make sure they are relevant and high quality. If you choose a generic keyword like “bags” to promote your luggage products, you may end up appealing to people searching for unrelated items like “tea bags” and thus lead to a lower click through rate. Instead you might want to use “luggage bags” or “carry-on travel bags”. TIPS Choose keywords carefully. Include terms and phrases that your c

Search Engine Optimisation is the process of increasing your websites visibility across a number of chosen keywords for your business across the most commonly used search engines. For example if you sell flowers or plants and you think the keywords interior or exterior plants are what people will type in a search engine…wrong it’s likely that people more frequently type in indoor or outdoor plants and getting this wrong can have huge impacts on where your website shows up on

Firstly, forget your gateway or door-way pages on your website. Google has released its latest algorithm changes which are focused on screening out low quality websites. What qualifies as a low quality website? What will happen if you fail to do anything? Let’s take a look. What does the Google Panda update mean to small businesses? The Google Panda update means that you should not let your website be put in the hands of somebody who has not got the knowledge of this algorith