My marketing thoughts, my marketing projects and anything in between. Since that £150 logo project to now, my journey in marketing, always learning. 20 years and counting in marketing working with small, medium and large businesses. Get in touch today - info@nutsaboutmarketing.com

Artificial intelligence inevitably featured heavily at Social Media Conference Cymru, but the most interesting discussion was not about which tool could generate the best image or video. The bigger question was what happens to creative value when the cost of producing content falls dramatically. That is where Dr Alex Connock’s session became particularly interesting. His argument was that generative AI is making competent content incredibly cheap, fast and scalable. Text, ima

Social Media Conference Cymru gave me plenty to think about, but the strongest theme running through the day was not really about platforms, trends or algorithms. It was about purpose. Social media teams are often surrounded by activity, metrics, requests and deadlines, yet the more important question is whether any of that activity is actually helping the organisation achieve something meaningful. Beth Thomas captured that perfectly when she reflected on being very good at u

The final advert can complete a sale without being responsible for everything that made the customer likely to buy. Marketing attribution often rewards the last visible touchpoint while ignoring the load of memory, experience and familiarity already sitting underneath it. The last interaction gets the applause A customer decides they need running shoes, searches online, clicks a paid advert for a familiar sports brand and buys twenty minutes later. The analytics platform reco

Most of the people who might buy from you are not shopping today. Marketing has to convert the demand that exists now while also improving the chances that future buyers know, remember and consider the brand when their moment eventually arrives. Current buyers are unusually visible People who are in market search, click, visit product pages, compare prices and fill in forms. Their behaviour creates useful signals that platforms and sales teams can observe. Because those signa

Performance marketing can become remarkably efficient at harvesting existing demand. The difficulty is that no amount of optimisation can create an unlimited supply of people who currently need the category. Efficiency eventually hits a ceiling A business discovers that search advertising works. It improves landing pages, tightens targeting and increases spend. Customer acquisition remains healthy, so the budget grows again. For a while, more investment produces more sales an

This week I started the Mini MBA in Marketing with Mark Ritson, and it feels slightly strange writing that after working in marketing for more than 15 years. Notepad out, headphones in, I have taken to my home office in the evenings and tried to make sense of it all. I've run my own marketing business since 2015, worked in-house at small and large businesses, worked with football clubs, created websites, events, sponsorship, digital campaigns and worked with plenty of busines