top of page
  • Writer's pictureDamian Burgess

How to choose your brand colour?

We work with clients all over Wales, Cardiff, Aberystwyth, Swansea, Caerphilly and Wrexham.. and with all the branding and logo design projects we have colour is a big word! It's also a big decision, we never force that decision on our clients, we ask them for their likes and sometimes more importantly what colours they do not like.

We see logos every day, every minute logos are in our face, and the colour of these logos make us feel different emotions. The use of colour can bring multiple layers of meaning, from primitive responses based on millions of years of evolved instinct to the complex associations we make based on learned assumptions.

Orange is often see as the colour of innovation and modern thinking. It also carries connotations of youth, fun, affordability and approachability.

Red implies passion, energy, danger or aggression; warmth and heat. It has also been found to stimulate appetite, which explains why it is used in so many restaurants and food product logos. Choosing red for your logo can make it feel more dynamic.

Blue is one of the most widely used colours in corporate logos. It implies professionalism, serious mindedness, integrity, sincerity and calm. Blue is also associated with authority and success, and for this reason is popular with both financial institutions and government bodies.

These are just a few colours and how they are used in business, some companies just want to use their favourite colours, we had a client last week who was desperate for blue in his logo as he is a big Chelsea fan.

How you choose your logo is up to you but we suggest you research the colour choice and give other colours a go too, ask close friends and family their opinion.

bottom of page