I have been lucky enough this year to already have some great epic trips away, I'm currently writing this 35,000 or so feet in the air; but as much as it is great to get away to see family and friends I always have my laptop and phone with me to pick up on work where I can. I know some may say, "hang on you're on holiday, don't bother working" that would be fine but working for yourself and being freelance; you're on your own and it can be stressful just to turn off and shut

Whatever market your business trades, it's usually competitive, sometimes very competitive. Take marketing for instance, a very competitive market in my opinion but I have always said there is more than enough business to go around. I have recently worked with two photography businesses (both focusing on weddings) and it seems a difficult market to crack, so much of the business it seems is done through referrals it can be tough to crack the market, especially when the busine

Being consistent is something that we hear all the time, not just in business and marketing but in life as a whole, a consistent diet or consistent exercise plan always see the best results. So in business and specifically marketing, how can you be consistent. When I say this to businesses I don't mean you have to post the same amount of posts per day or same times etc but more a consistent presence over the period of a month or two months. Social media can be tough to mainta

Back in 2017 we entered a few different awards around Cardiff and South Wales as well as back in Aberystwyth, we were highly commended in some, didn't get the win at others but managed to win the Online Influence award at the Zokit Conference. Well this year we went and got the most votes once again, coming out head and shoulders above the rest. To influence an audience on social media is difficult, we try our best to do it day in and day out with our clients marketing, we tr

Loyalty cards are GREAT!! They do exactly what they say on the tin, they create loyal customers and reward them as such with a freebee or discount to products, we see them all the time in coffee shops and at some retail stores. We help a number of coffee chains and small independent coffee and food outlets and massively encourage the use of a loyalty scheme. The problem with loyalty cards? When the seller gets greedy, when they want you to purchase 12 cups of coffee just to g

We love the idea of QR codes, you know those little boxes of millions of squares to make unique images that direct you to your chosen URL. Well if you didn't know what they were then you do now and we are sure you've seen them around. Some use them in their marketing content in print and online, they are used to make life easier to find specific links but it was always a fuss because you had to download an app, take a pic of the code and then find the URL. A tedious process t

We are really pleased to offer you 360 video, are you based in Cardiff, Aberystwyth or Swansea? Let's add 360 video to your marketing plan and show off your business or products online in a full 360 video, what are you waiting for? 360˚ video is here and is one of the most entertaining ways to engage with audiences whether your B2B or B2C. The development of 360˚ video players on Facebook, Vimeo and YouTube makes it even easier to share videos on social media. We plan, create

We work with clients all over Wales, Cardiff, Aberystwyth, Swansea, Caerphilly and Wrexham.. and with all the branding and logo design projects we have colour is a big word! It's also a big decision, we never force that decision on our clients, we ask them for their likes and sometimes more importantly what colours they do not like. We see logos every day, every minute logos are in our face, and the colour of these logos make us feel different emotions. The use of colour can

After meeting with some small business owners recently in Cardiff and Aberystwyth discussing their digital marketing activities we wanted to share some of those tips with you. Create Content Everyone is creating content these days, there are more and more posts on every social media platform, more and more blogs to read and more and more (some junk) emails coming through to your inbox (mostly junk sorry). So how do you stand out from the crowd? Well you’re the business owner

So you’ve seen the name Red Squirrel Marketing. You may have read our article in the Aberystwyth Ego about us helping local businesses with their digital marketing? maybe you've seen us on social media or you’ve met a member of the team for a coffee in Cardiff or Aberystwyth to discuss marketing. But who exactly is Red Squirrel Marketing? Why are we so Nuts About Marketing and how can we help your business? My name is Damian Burgess founder of Red Squirrel Marketing. I'm a We

2016 is nearly over, how quick did that go? Over the last 3 weeks we have met with over 20 new businesses in Cardiff, Newport, Swansea and Aberystwyth to talk about digital marketing in 2017. Is your business ready? You should know by now that you need to have a presence online, a website, an account on one of the social media channels? Good, then below are some tips on how you can make a great start to the New Year for your business. Pretty similar to the top five trends of

Last week we spent a week in the seaside town of Aberystwyth, some of it was leisure time but most of it was meeting new and current clients delivering free 1 to 1 marketing sessions for businesses. We didn’t expect as many businesses at first but our days were slowly filling up and we were fully booked on three of the days, all in all we saw 18 new businesses and drank lots of coffee. We gave advice on all things marketing from digital marketing such as email, social media

Google are always quick with their Google Doodles, from holidays to events Google gives us a flavour of the day as soon as we reach the homepage; I'm sure most of you see the google homepage at least once every day. One of today's Doodles shows a cockerel, in the red, white and blue of the French flag, heralding the start of the tournament with a cockadoodledoo. It's to signify the start of the European Football Championships in France, with three British teams in the running

That question gets asked 10 times a week, via email, text message or facebook message to the Red Squirrel page. There isn’t anything wrong with asking and we get straight back to people to ask for more info, but don’t be surprised when a few hundred pounds is quoted. We have worked with a number of businesses with design work, from branding, logo design, logo creation, websites etc etc. Some projects are large and take weeks, others take days and have a quick turnaround, with

305 million monthly active users, yes twitter is here to stay and the micro-blogging service that has seen some changes recently is as popular as ever. Is your business on twitter? If not we advise you to get straight over there and choose your twitter handle and get promoting and posting about your business. Here are 5 tips to start you on the road to twitter success (3 more tips are coming next week) Fill in your twitter profile to the max, use up all the characters, link t

Branding – it’s much more than just a logo. A brand identity is what represents your company visually. Think about it when you see those lip licking adverts from M&S you know it’s them way before you’ve seen their logo…this is their advertising in support of their brand. It’s recognizable as them. A brand identity can be in the name, logo, styling, fonts, colours, images and icons – it’s what distinguishes you from competitors. Creating a strong brand takes time, serious thou